Ola s connected car platform, Ola Play will now be available on its hourly package service Ola Rentals, the company said. Ola Play and Rentals will provide a highly personalized, context aware ride experience, as customers move from one point to another and resume on Play right from where they left last, after each meeting or engagement. Also Read - Ola Cabs to start services in London from February 10; detailsAlso Read - Ola self-drive car service 'Ola Drive' kicks off in Bengaluru; 3 more cities to follow soon
We see a great fit there, Ola Play head and senior director, Ankit Jain said in a statement reports PTI.
Ola Play, launched in November 2016, has been instrumental in transforming the in-cab experience for thousands on the go, the statement said. With its launch in Rentals, the company expects the demand for this category to grow by at least 4 times over the next quarter, it said. ALSO READ: Ola Cabs to expand ride-sharing feature to autos, kali peelis: Report
The Rentals category is available in close to 100 cities, and has witnessed a sharp growth of over 200 percent in the last quarter, it said.
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