Three years ago, Ola was still expanding its base against the foreign competition in the app-based cab hailing segment, it hit the nail in just the right place with its roll-out of the Ola Auto service. Basically, besides a cab, you could book an auto-rickshaw with the Ola app. By catering to another segment of riders looking for a quicker and more affordable option, the service has been working quite well for the company. While the booking for Ola Auto works exactly the same as it does for cabs, there was one big difference between the two, and that is the Auto-Connect Wi-Fi missing in these autos. But not any more. Ola has now rolled out Auto-Connect Wi-Fi to the Ola Auto category. Also Read - FIR filed against Twitter India again, now over child pornography contentAlso Read - Mi Notebook Pro X to be Xiaomi's most expensive laptop yet, launch tomorrow
First launched in 2014, Auto-Connect Wi-Fi is basically an in-car (and now in-auto too) service, where Ola gives it user free Wi-Fi for the duration of the ride. The convenient bit is that they need to setup the Wi-Fi only the first time, all subsequent times the phone connects to the Wi-Fi automatically. Also Read - Ola to offer free oxygen concentrators to the needy
The company earlier claimed over 200TB of data was being consumed by users of Ola Prime monthly. As of now, an Ola user consumes 20MB data on an average per ride. Ola Auto-Connect Wifi was initially rolled out for the Prime category. Ola soon expanded it to other categories including Mini, Lux, and Micro.
We have already disrupted the transportation sector by bringing one of the most traditional means of commute online for commuters and driver partners. With Auto-Connect Wifi, we are reinventing the 3-wheelers and enabling a connected experience for our customers, Siddharth Agrawal, Senior. Director and Category Head, Ola Auto said. He further added, Our Auto-Connect Wifi experience is built on the foundations of key government initiatives such as Digital India. Through this first-of-its-kind innovation, we want to not only improve the quality of time spent while on the road, but also help build easy access to millions of users across the country. ALSO READ: UberEATS food delivery service launched in India, takes on Zomato and Swiggy
Ola has the advantage of being a home-grown company, and has catered to local needs of Indian commuters capably. Some months ago, Zomato and Ola entered into a partnership to create an ecosystem for bot services. The integration created a micro app of Zomato and Ola into both the platforms. Zomato users can now book Ola rides within the app and also make payments using Ola Money. At the same time, Ola allows users to access some of Zomato s key features directly through its app. ALSO READ: WhatsApp for Business registers BookMyShow as its first client, Ola and OYO to join soon
Since last November, Ola has earned $800 million in funds from a clutch of investors. Earlier this month, it also received a massive push from Japanese telecom and investment giant SoftBank. The firm pumped $1.1 billion into Ola funds that it would utilize in developing more cutting-edge technology, especially machine learning and AI. The funding round also saw participation from China s Tencent and some US investors. ALSO READ: Uber launches credit card in partnership with Visa, Barclays