In order to get one up over its fierce rival Uber, Ola is said to be introducing a new service for its commuters. Called ‘Ola Exclusive’, this service is a subscription-based payment system similar to mobile postpaid connections, Tech in Asia reports. While the cab aggregator hasn’t made an official announcement, the report says this service could be rolled out as early as next week. Also Read - Ola Cabs to start services in London from February 10; detailsAlso Read - Ola self-drive car service 'Ola Drive' kicks off in Bengaluru; 3 more cities to follow soon
The Ola Exclusive service will let frequent commuters select billing cycles between monthly, weekly or quarterly. Based on their choice, one will only have to pay for their cab rides at the end of their billing cycle rather than paying for individual rides. Commuters opting for Ola Exclusive will get other benefits like free Wi-Fi in the cabs, preference when booking cabs and reward points among others. While free Wi-Fi and reward points sound good, the deal breaker will surely be the preference when booking cabs. It will only be able to retain commuters if it can consistently offer timely cab services to its exclusive members. Also Read - Ola expands services in two new UK cities, taking total to nine cities
This isn’t the first time Ola has introduced an exclusive service either, and last year it introduced called ‘Ola Select’. As a part of this service, Ola offers certain benefits to its frequent commuters. These include free Wi-Fi in the cabs, free upgrades to sedan or prime cabs, special discounts, as well as exclusive benefits from Ola s partners.
Amid growing competition from its rival Uber, this move can be seen as a way to build and maintain a loyal commuter base. Ola recently also introduced a luxury cab service in Mumbai, where commuters could opt for sends like Jaguar, Mercedes, Audi, BMW, Fortuner, and Honda Accord among others.