Ello has been receiving a lot of attention in this past week. The company claims that 31,000 users are signing up per hour on this ad-free social network. However, these latest statistics by RJMetrics shed some light on Ello’s activity and what is really happening on the site after a user makes it through the waiting line. Also Read - Facebook, Instagram might witness a 45 percent drop in teenage users over the next two years: ReportAlso Read - WhatsApp violates Indian users' rights by denying dispute resolution claims Centre
The statistics provided by RJMetrics are derived by doing research on a sample size of 160,000 Ello users: Also Read - Facebook to pay French news publishers for using its content
1) 37 percent of Ello users are female, 63 percent are male.
2) 36 percent of Ello users have never posted
3) 27 percent of Ello users have posted more than three times
4) Six days after signup, about 25 percent of users remain active (which RJMetrics defines as users who have actually posted from the account)
RJMetrics also compared Ello s numbers to that of Twitter and Instagram and concluded, based on the findings, that the site might just have future after all. In 2009 (three years after launch), a little over 20 percent of Twitter users were still active about a week later. And back in 2011, when Instagram was adding about 130,000 users per week, 65 percent of them had only uploaded three pictures or less. A similar 73 percent of Ello users have only posted three times or less on the site.
We have voiced our scepticism about Ello and questioned its dull, boring design and lack of originality. Ello might have been getting a lot of invite requests, but it remains to be seen whether the website will become a thriving community or just a barren wasteland of unused user accounts.