In the long growing list of the recent acquisitions, the latest to register is One97’s acquisition of Indian messaging app, Plustxt, which specializes in Indian languages and offers text and keyboard support in several Indian languages including Hindi, Tamil, Gujarati, Kannada and more. Though the size of the deal is yet not revealed, One97 will absorb the Plustxt team in their Bangalore office, NextBigWhat reveals. Also Read - One97 invests in Siri for Android creator Dexetra
This will be an important deal for One97, considering that the third party messaging apps are growing big in the market, and India is one of the most potential markets for such app players to grow. While there also are some domestic players putting their best foot forward in this segment, we have lately seen a number of international players like Line and WeChat, apart from WhatsApp also betting big on the Indian market.