comscore OnePlus 5: It's moved on from being a flagship killer and turned into a flagship itself
News

OnePlus 5: It's moved on from being a flagship killer and turned into a flagship itself

OnePlus built itself a reputation for being a flagship killer since the launch of its first phone, the OnePlus One. But when a phone is priced starting at Rs 32,999, is it really a flagship killer anymore?

oneplus 5 gray camera

The term flagship killer has become synonymous with OnePlus ever since the OnePlus One took the smartphone world by storm back in 2014. It took on the established giants of the smartphone world with top-end specifications and a radical approach to the software with CyanogenOS, all while keeping pricing at scarcely believable levels. When a flagship-level smartphone costs less than half of what would be considered normal pricing for a typical top-end phone, you call that phone a flagship killer . Also Read - OnePlus phones in future will continue to run OxygenOS despite merger with Oppo: Report

Also Read - OnePlus Nord CE gets first software update: What’s new, how to download

This continued with the OnePlus 2 and OnePlus 3. Pricing remained significantly lower than competing devices, and quality continued to increase. That was, of course, while pricing remained below the Rs 30,000 mark, a psychological barrier than continues to draw the line between affordable and premium. As long as the OnePlus flagship phone stayed under that mark, there was little resistance to the flagship killer tag. Also Read - OnePlus - Oppo integration: What this partnership means for smartphone users?

However, the OnePlus 3T changed things. With the 64GB storage variant priced one rupee shy of Rs 30,000 and the 128GB storage option priced at Rs 34,999, the psychological barrier had been crossed. While still more affordable than flagship devices from Samsung, LG, Sony, HTC, Apple and Motorola, and still representing immense value, the OnePlus flagship smartphone stopped being an affordable device in itself. The positioning had shifted; OnePlus is no longer about selling flagships at mid-range prices, but rather about selling flagships at reasonable prices. You re still paying a lot of money, just not as much as you would if you bought any one of the established brands.

Cue the OnePlus 5. Pricing is now firmly over Rs 30,000. The 6GB/64GB variant is priced at Rs 32,999, whereas the 8GB/128GB option is priced at Rs 37,999. It wasn t so long ago that flagship smartphones from well-established brands that had developed distribution chains retailed at around these prices, and for OnePlus to reduce the price gap by this much is significant. When the OnePlus flagship was priced at less than half of what a Samsung flagship went for, it still made sense to call it a flagship killer. But when you re talking about a phone that costs close to Rs 40,000 and is priced at about three-quarters of what a full-fledged current-generation flagship phone such as the LG G6 or HTC U11 goes for, can you still call that phone a flagship killer?

oneplus 5 both back 2

There s no doubt at all about how good the OnePlus 5 is, and we ve gone into the finer details in our review. It s even priced well, and despite the lack of a QHD screen and water resistance, it remains the most powerful Android device you can buy today, which in itself is an achievement that OnePlus should be proud of. However, the OnePlus 5 is not an affordable device, and therefore loses the right to call itself a flagship killer in my opinion. It is now a full-fledged flagship that represents how far OnePlus has come in the short time it s been around. A company that was once considered out-of-the-box, renegade and surprising has now matured into an online-only Android rival to Apple s might. And while I love the maturity that OnePlus shows as a brand today, I will miss the grungy maverick that OnePlus used to be, and I ll certainly miss the term flagship killer .

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 22, 2017 4:25 PM IST
  • Updated Date: June 23, 2017 10:30 AM IST


You Might be Interested

OnePlus 3

27999

Buy Now
Android Marshmallow 6.1 (OxygenOS)
Qualcomm Snapdragon 820 quad-core processor
16 MP with f/2.0, PDAF, OIS, EIS
OnePlus 3T

29999

Buy Now
Android 6.0 Marshmallow with Oxygen OS
Qualcomm Snapdragon 821 Quad-Core 2.35GHz Processor
16 MP with f/2.0 Aperture, EIS, PDAF
OnePlus 5

32999

Buy Now
Android 7.1.1 Nougat with Oxygen OS 4.5.0
Qualcomm Snapdragon 835 Octa-Core 2.45GHz Processor
dual camera 16 MP + 20 MP with Dual LED Flash

new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers