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OnePlus 8 series launch will see online pop-up event this year

OnePlus has traditionally held an offline pop-up event after the launch of new flagship every year. This year, it is taking it online.

  • Published: April 7, 2020 8:47 AM IST
OnePlus 8 Series launch date announcement

OnePlus is set to launch its next flagship smartphones on April 14. With most parts of the world under lockdown, OnePlus will announce the OnePlus 8 series via an online event. It is, however, not giving up on one of the traditions of its launch events. OnePlus holds pop-up events across major cities after the launch of its flagship devices. These pop-up events work as a platform for a select few to buy the just announced flagship OnePlus device before they go on sale. Also Read - OnePlus 8, OnePlus 8 Pro real-life image shows front design and other details

While they are generally held at exclusive venues in select cities around the world, OnePlus is taking a different approach this year. The company has confirmed that it will hold an online one for its customers in Europe. OnePlus has decided to forgo the physical pop-up event due to the current pandemic. The details about this pop-up event will be posted on its website and social media accounts shortly after the launch of OnePlus 8 series on April 14. Also Read - OnePlus 8 Pro with 12GB RAM spotted on Geekbench 5

The post will explain how early adopters can enter these pop-up events and get a OnePlus 8 series device. Alongside the device, we are also expecting to see some exclusive merchandise during the event. OnePlus is set to make one of its biggest announcements yet at the April 14 event. We are expecting to see at least three new products. OnePlus 8 and OnePlus 8 Pro are expected to be joined by OnePlus Bullets Wireless Z earbuds. Also Read - OnePlus 7T Pro Long-Term Review: You get what you pay for

The big question is how OnePlus will put these devices in the hands of customers. Once OnePlus 8 series becomes official, the company will need to prepare for shipment of these devices. However, with major markets now under lockdown, that seems difficult. For OnePlus, the key market is India and it has now expanded its focus towards the US and Europe. India is under lockdown till April 14 and the US might have an extended lockdown period. For OnePlus, this lockdown could play spoilsport in the latest product launch.

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  • Published Date: April 7, 2020 8:47 AM IST


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