OnePlus India expands offline retail presence with 3 new stores

After the likes of Xiaomi and Motorola, OnePlus has been increasingly focused on expanding its offline retail presence in India.

  • Published: July 31, 2018 8:44 AM IST
oneplus 6 marvel avengers box

Photos - Rehan Hooda

Since its debut in India, OnePlus has largely adopted the online-exclusive model for its products. But lately, the company has been increasingly focused on expanding its offline footprint in the county. OnePlus unveiled an offline store in Bengaluru last year, and has now added three more stores.

These three new stores have come up in Bengaluru, Mumbai and Kolkata. The stores will open in 4th Block, Jayanagar in Bengaluru, Central Mall in Mumbai, and South City Mall in Kolkata. The company has opened a registration page and will offer assured gifts on purchase. In a released statement, OnePlus confirmed that registered customers will be eligible for exclusive OnePlus goodies on purchase.

The company plans to give first 100 customers at the store free OnePlus 6 Marvel Avengers Iron Man Case, and free OnePlus branded T-Shirts. All students also stand a chance to win a OnePlus Back-to-School kit on purchase, and customers who bring a friend to the store will be eligible for free OnePlus 5 or OnePlus 5T accessories.

While India’s smartphone market remains dominated by online sales, the company catering primarily to online buyers have realized there is an untapped market in the offline space. Xiaomi, Oppo and Vivo are championing the offline market and now, OnePlus wants a pie of that market as well. OnePlus says it plans to open over 10 new offline touchpoints in 10 key markets, which aligns with its offline strategy.

“With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand,” said Vikas Agarwal, General Manager, OnePlus India.

Watch: OnePlus 6 Marvel Avengers Edition First Look

OnePlus among the most admired smartphone brands in the premium segment, and Counterpoint Research says it registered 192 percent growth during the first quarter of 2018. The company’s last flagship, OnePlus 5T, was the best-selling smartphone during the first quarter of 2017, and the recently launched OnePlus 6 could emerge as the new favorite among those buying premium smartphones. OnePlus says Indian market is the biggest revenue contributor for the company with over one-third of the revenue coming from the region in 2017.

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  • Published Date: July 31, 2018 8:44 AM IST