comscore OnePlus Co-founder Carl Pei's Nothing startup owns Andy Rubin's Essential smartphone brand
News

OnePlus Co-founder Carl Pei's Nothing startup acquires Essential smartphone brand

Carl Pei's Nothing brand buys branding from Andy Rubin's defunct Essential smartphone brand, the startup has promised to launch smart devices this year.

Nothing

Image: Logo of Nothing


Carl Pei, OnePlus’ former executive recently launched its new startup ‘Nothing.’ Although Pei shared little to nothing about its startup or the roadmap of its upcoming product lines during its debut, the former OnePlus co-founder has now acquired smartphone brand Essential. Also Read - Today's Tech News: Sandes app on iOS, Redmi Note 10 and Realme Narzo 30 series teased

For those unaware, Essential a smartphone brand was founded by Android co-creator Andy Rubin. The brand was among the first to introduce a pop-up selfie camera smartphone. It launched Essential PH1 back in 2017 that although didn’t work well, the company managed to get a valuation of over $1 billion before selling the product. Also Read - Nothing will launch wireless earbuds this summer, more products to follow

It isn’t clear as to what Pei’s new company plans to do with the Essential brand, however, 9to5Google notes that the new brand will likely get access to Essential’s existing trademarks, logo and other aspects. 9to5Google managed to obtain recent filings at the UK Intellectual property that reveal Andy Rubin ‘signing over’ the ownership of Essential brand to Pei’s Nothing Technologies Limited. As per the report, the acquisition was completed on January 6, with application filling made on November 11, 2020. Also Read - Google parent invests $15 million in Nothing: Know more

The acquisition doesn’t necessarily imply Nothing to dive into smartphone manufacturing right away, however, reports speculate that the brand might introduce a host of IoT products this year. Pei’s new brand is expected to launch an array of wireless earbuds as well and focus on smart home technology and integration. According to 9to5Google, Essential itself is said to have been working on its own Home smart hub and speaker that would run “Ambient OS.” The device was initially planned to launch in late 2017 but it never went beyond the planning phase. Perhaps the latest acquisition might help the defunct brand to revive its old smart hub blueprint.

Having said that, it’s still a mystery as to whether Pei’s new brand plans to release smartphone eventually, however, the company has promised that it will launch its first smart devices in the first half of this year. Notably, a team of former Essential employees that helped in designed the Essential PH-1 have formed OSOM privacy. The team aims to create a privacy-focused Android smartphone and release in early 2021. Whether the new Nothing brand takes an initiative in this regard that remains to be seen.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: February 16, 2021 3:45 PM IST
  • Updated Date: February 16, 2021 3:46 PM IST



new arrivals in india

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

46,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

10,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Best Sellers