Ever since OnePlus entered the smartphone market, the company has enjoyed a great amount of success. It may not have a large chunk of market share, but for a company that releases only two flagship phones in a year, the success story is commendable. According to a latest report from Hong Kong based Counterpoint Research’s “Market Monitor Q2 2018” – OnePlus has been the fastest growing brand in the $400 (approximately Rs 30,000) to $600 (approximately Rs 44,000) segment.
In Q2 2018, OnePlus grew faster (7 percent) compared to the overall segment (-1 percent). The premium segment, which comprises of devices above $400 (approximately Rs 30,000) and above, accounts for one-fifth of global smartphone market. And with the success in India, China and Europe, OnePlus is now among the top 5 premium Android vendors globally.
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“In India, it (OnePlus) surpassed Apple and Samsung to become the number one premium smartphone OEM during the quarter with a strong 40 percent market share. It was also amongst the top five premium smartphone OEMs in France, Germany, Italy, the Netherlands, Sweden and the UK on account of strong initial sales of OnePlus 6,” Tarun Pathak said in Counterpoint Research report.
Globally, 40 OEMs compete in the premium smartphone segment, with top five vendors accounting for 88 percent sales. Apple led the global premium smartphone segment by capturing a market share of 43 percent, followed by Samsung taking the second place with 24 percent, and Oppo taking 10 percent market share.
“In the $600-$800 segment, Apple and Samsung alone contributed to 85 percent of shipments, while Huawei trailed by a big margin,” Pathak added. Samsung saw a decline in market share due to fewer than expected sales of the Galaxy S9 series. Apple and Samsung devices was mostly driven by the US, China, Japan and Korean markets, along with countries in the western Europe.
Meanwhile, OnePlus is all set to launch a new smartphone, OnePlus 6T, with the event rumoured to take place on October 17. The teaser page with brand ambassador Amitabh Bachchan has already gone live on Amazon India, hinting at an in-display fingerprint scanner. A waterdrop style tiny display notch is also expected.
Lastly, OnePlus has also revealed that it will launching a new USB Type-C-based Bullets headphones, while finally ditching the legacy 3.5mm headphone jack. These headphones will be priced at Rs 1,490, and the space saved by removing the headphone jack will likely be used to incorporate a larger capacity battery for improved battery life.