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OnePlus once again leading premium smartphone segment in India, Samsung comes second

Counterpoint’s latest research for Q2 2020 has found OnePlus leading the premium segment. Samsung comes in a close second while Apple ranked third on the list.

  • Published: July 31, 2020 4:08 PM IST
OnePlus 8 Pro 1

The second quarter of 2020 saw smartphone makers accumulating massive losses due to the COVID-19 lockdown. With the government opening up the markets steadily, OnePlus came up dominating the premium smartphone space in this quarter. The data comes from Counterpoint research’s study of the smartphone market in Q2 2020. Samsung followed in the second spot while Apple sat in the third position. Also Read - OnePlus: Siddhant Narayan explains how the community plays a key role for the company

The study found OnePlus dominating the premium smartphone segment with its OnePlus 8 handset. It was announced in April globally but sales started only a few months ago owing to the lockdown. Along with the OnePlus 7T, the company managed to gain a market share of 29 per cent overall. The OnePlus 7T got a price cut before the OnePlus 8 series was announced. Also Read - OnePlus 8T allegedly spotted on GeekBench with Android 11

WATCH: OnePlus Nord Review

OnePlus did well

Its flagship OnePlus 8 Pro grabbed the second position in the ultra-premium smartphone space (higher than Rs 45,000). Both the OnePlus 8 series devices are 5G smartphones equipped with the Snapdragon 865 chip. The starting price for these 2020 premium phones comes to Rs 41,999. Along with these, the OnePlus 7T remained a popular choice under Rs 40,000. The phone was launched last year and has premium features such as a 90Hz display, triple cameras and fast charging. Also Read - OnePlus 8T and OnePlus 8T Pro rumored to feature 64-megapixel camera

Samsung came in at a close second overall with its A series and S series phones. The Galaxy A71 worked wonder for Samsung, becoming third-highest selling premium phone. The Galaxy S20 Ultra also sold highly in the ultra-premium segment. The study says that Samsung’s discounts on the Galaxy S20 series as well as a couple of other programs helped the company stay afloat.

Apple sits at third spot

Apple sits in the third position, dominating the ultra-premium segment with its iPhone 11, beating the OnePlus 8 Pro. The iPhone 11 wrapped the top five selling premium smartphones in Q2 2020. What’s surprising is the iPhone SE 2020 taking the fourth spot in the table. The iPhone SE was launched during the closing stages of the lockdown, marking Apple’s return to the sub-Rs 45,000 segment. Starting at a price of Rs 42,999, the iPhone SE offers flagship specifications at an accessible price.

amazon fab phones fest, amazon india

With reports of Apple now manufacturing the iPhone 11 in India, there are expectations of Apple reducing the prices. The iPhone 11 is currently its flagship smartphone offering most of the bells and whistles one expects from a premium smartphone. Apple is also selling the 2018 iPhone XR as another offering in the sub-Rs 50,000 segment.

2020 also saw new entrants in the premium segment. Vivo’s V19 took the third spot in the list despite having midrange specifications. Xiaomi also came back in this segment with the Mi 10 5G flagship phone while Oppo launched its Find X2 series in India. The Find X2 sits in the ultra-premium segment competing with the iPhone 11. The OnePlus Nord has just been launched in the sub-Rs 30,000 segment.

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  • Published Date: July 31, 2020 4:08 PM IST



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OnePlus 8T
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Samsung Galaxy F41
Samsung Galaxy F41

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Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

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Apple iPhone 12 Pro
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1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
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79,900

Poco X3
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Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
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14,999

Oppo F17
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17,990

Samsung Galaxy M51
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24,999

Poco M2
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10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
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Xiaomi Redmi 9A
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6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
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Nokia 5.3
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13,999

Motorola Moto G9
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11,499

Realme C15
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9,999

Realme C12
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8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
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24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
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9,999

Vivo X50 Pro 5G
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Vivo X50 5G
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34,990

Realme C11
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7,499

Poco M2 Pro
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13,999

Realme X3
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24,999

Realme X3 SuperZoom
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27,999

Tecno Spark Power 2
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9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
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10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
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42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
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54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

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