OnePlus may rebrand Dash Charge due to trademark issue

After a trademark application being rejected, OnePlus had decided to phase out the Dash Charge name. The technology though remains the same.

  • Published: May 21, 2018 11:19 AM IST
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Photos - Rehan Hooda

One of the key features of OnePlus smartphones has been Dash Charge. The technology was first introduced with the OnePlus 3 in 2016, and allowed users to charge their phones up to 60 percent battery levels in just about 30 minutes. Being a proprietary technology, Dash Charge only worked with supported cables and a charger that were also dubbed under the same name. For all those reasons, Dash Charge was closely associated with OnePlus and its smartphones.

However, when launching its latest OnePlus 6, a lot of fans noticed that the company did not mention the fast charging technology at all. It’s also come to attention that Dash Charge cables and charger have been rebranded as Fast Charge on the company’s website. All these changes are said to be coming into effect because of trademark issue between OnePlus and Amazon.

As reported by Android Police, OnePlus had filed to trademark Dash Charge in the U.S. and European Union in 2016. However, the trademark application was rejected by the European Union in March this year, as two companies challenged it. One of the them is Bargi, a wireless audio company, which sells Bluetooth earbuds, under the name of Dash Pro. The second company is  Amazon, which has Dash replacement service that allows connected devices to order goods from Amazon when running low. Both companies filed their opposition under the “likelihood of confusion”.

Watch: OnePlus 6 First Look

OnePlus can still continue using the Dash Charge name, but it looks like the company has rather decided to replace it with Fast Charge. The change hasn’t been implemented completely, but is slowly happening. It should be noted that only the name is being changed, the underlying technology behind it is still the same.

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  • Published Date: May 21, 2018 11:19 AM IST