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OnePlus sued by Bragi in Europe for using ‘Dash’ trademark

The smartphone manufacturer has been sued by German audio accessories company Bragi.

  • Updated: September 24, 2018 2:34 PM IST
oneplus-dash-charger

Image Credit: OnePlus


Of the many features that have made OnePlus’ ‘flagship killer’ smartphones famous, perhaps one of the most prominent is the company’s rapid-fast charging solution, which is better than most of the competition. OnePlus has always used the term ‘Dash Charge’ to market and advertise its proprietary charging technology. However, it seems ‘Dash’ isn’t (and has never been) exclusive to OnePlus.

Bragi, a technology company based in Munich, Germany, has sued OnePlus for using the ‘Dash’ trademark in Europe. According to Bragi, OnePlus is purposefully infringing upon the trademark, which the former uses for its line-up of wireless earphones (marketed under the ‘Dash Pro’ name). As per a report by Engadget, Bragi claims that OnePlus’ ‘Dash Charge’ moniker sounds confusingly-similar to ‘Dash Charger’, the powered case which is used to charge Bragi’s wireless earphones.

The Engadget report says that Bragi already has a federal lawsuit against OnePlus in the United States, so the audio accessories manufacturer suing the Chinese smartphone maker in Europe shouldn’t really come as a surprise.

Interestingly, a few months back, it was reported that OnePlus had applied for getting the term ‘Warp Charge’ trademarked, as a potential global replacement for ‘Dash Charge’. With the company now under fire for alleged copyright infringement, it seems OnePlus knew in advance this thing could land it into trouble in the future.

Watch: OnePlus 6 First Look

The news comes just days before the company is set to unveil the OnePlus 6T, its new ‘flagship killer’ smartphone. It won’t be surprise if OnePlus uses the launch to announce ‘Warp Charge’ as the new name for its fast-charging technology, for all its future smartphones.

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  • Published Date: September 24, 2018 2:34 PM IST
  • Updated Date: September 24, 2018 2:34 PM IST