comscore OnePlus teases launch of a new “product category” in April

OnePlus teases launch of a new “product category” in April


OnePlus launched the One last year, and it has gone on to become a global phenomenon thanks to the enviable combination of specifications and pricing. Since then all eyes have been on what the company plans to launch next. While the OnePlus Two is the obvious answer, seems like the company is planning on taking a new route by launching an entirely new product category. Also Read - OnePlus RT or 9RT: Which is the next OnePlus launching in India?

Via a series of tweets, the company has teased that it will be launching a new product category this April. All the tweets emphasize on a single theme gaming. The teasers include captions like, Start a new game, For the fun of it, and You re in control. All the teasers also have accompanying hashtag #OneGameChanger.

oneplus-one-new-product-category-teaser_1The company also says,

The One was created to disrupt the smartphone world. The Power Bank was born to give our users more options and greater mobility. So, when it came time to think about our next product, we decided on a curveball. It s not a tablet, and it s not a smartwatch. But it is a game changer.

If we were to hazard a guess, it could either be a gaming unit or gaming controllers for the OnePlus One. If the recent launch of the 10,000mAh power bank is anything to go by, we are leaning a bit towards the latter. In any case, April is approaching fast, so we won t need to wait long to see what OnePlus has up its sleeves.

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  • Published Date: March 19, 2015 8:09 PM IST
  • Updated Date: March 19, 2015 8:10 PM IST

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