comscore OnePlus to collaborate with Colette, could launch lifestyle products and blue OnePlus 3T | BGR India

OnePlus to collaborate with Colette, could launch lifestyle products and blue OnePlus 3T

According to OnePlus’ teaser, the company is expected to launch a blue color variant of the OnePlus 3T as well.

OnePlus Colette collaboration Twitter

OnePlus has something special in store for its fans tomorrow on March 15. OnePlus on their Twitter platform, teased the launch of something new which will be in collaboration with Colette. The tweet contained an image as well with the background in blue and the date written in white color. Colette is a French clothing and accessory retailer which offers a range of products from clothing, handbags, shoes and even smartphone accessories like tangle-free earphones. It is suspected that OnePlus could be coming up with lifestyle products in collaboration with Colette. There are some bets on a blue color variant for the OnePlus 3T as well.

Colette is known for having hip products in its store, which extend to toys, magazines, furniture and jewelry as well. OnePlus could be venturing into something bigger and more flexible through its collaboration with Colette Paris. Tomorrow’s announcement could be about new range of accessories and products launched in collaboration with Colette Paris. OnePlus is known for its accessories which come in custom back covers for its smartphones and earphones as well. In terms of lifestyle products, OnePlus has its branded gear which includes t-shirts and bags.

It looks like OnePlus is making efforts to promote the brand commercially. Just last week, OnePlus had named Bollywood star Amitabh Bachchan as the first-ever “OnePlus Star” which is a select group of distinguished OnePlus stars. Pete Lau, CEO and Founder of OnePlus was quoted as saying, “Our association with Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.” ALSO READ: Amitabh Bachchan becomes first-ever ‘OnePlus Star’

OnePlus fans excited with the teaser have mostly laid bets on a blue color variant for the OnePlus 3T. There are currently two color variants available for the OnePlus 3T which are Gunmetal and soft gold. The color options are limited and in fact the 128GB storage variant is available only in Gunmetal for the OnePlus 3T. An upgraded version of the OnePlus 3 smartphone, the OnePlus 3T was launched in India last December and is claimed to be the best smartphone according to consumer ratings on Amazon India. Tracing back, the OnePlus 3T features a 5.5-inch full HD (1920×1080 pixels) Optic AMOLED display with Corning Gorilla Glass 4 protection. Under its hood, runs Qualcomm’s Snapdragon 821 processor paired with 6GB of RAM. The smartphone also comes with 64GB storage.

In the photography department, the OnePlus 3T sports a 16-megapixel rear camera with Sony IMX 298 image sensor, f/2.0 aperture, PDAF support, and 4K video recording capabilities. Up front, the smartphone houses a 16-megapixel fixed-focus selfie camera with f/2.0 aperture and 1080p video recording capabilities. ALSO READ: This is Not a OnePlus 3T Review

The OnePlus 3T is powered by a 3,400mAh battery and is equipped with the company’s Dash Charge technology. For connectivity, the smartphone comes with options like dual-SIM support (nano slots), 4G LTE with VoLTE support, Wi-Fi, Bluetooth, NFC and GPS. The OnePlus 3T also comes with a fingerprint scanner which is embedded into the home button up front. ALSO READ: OnePlus 3T Dash Charge vs Google Pixel XL Power Delivery: Video demonstrates which is faster

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  • Published Date: March 14, 2017 4:52 PM IST
  • Updated Date: March 14, 2017 4:54 PM IST

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