comscore OnePlus to launch an India-specific smartphone next year

OnePlus to launch an India-specific smartphone next year


While OnePlus may have only made its debut in India today, it already has something special for the consumers. In a chat with BGR India, Carl Pei, Director of OnePlus Global, revealed how the company is planning on launching an India-specific smartphone next year. Also Read - India may block sale of Chinese phones priced below Rs 12,000

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We realize that India has its own specific needs, so we are setting up a team here to help localize our company and products. Next year we have one product planned specifically for India, Pei said. When we asked him for a launch timeline, Pei said that it would arrive sometime in the last quarter of 2015. Also Read - OnePlus 10T 5G to go sale in India today at 12 pm on Amazon: Price, sale offers, specs

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An India-specific smartphone is not the only thing the company has for the buyers here. As we have reported before, OnePlus has partnered HCL to offer after-sales service, and Pei also mentioned how the company had setup a team here, which is the only one outside China. The main difference with India is that we have a local team, and this is a model that we seek to perfect in India and then replicate across the world, Pei said.

RELATED: OnePlus One launched in India for Rs 21,999 exclusively on Amazon India

To recap, OnePlus today launched the One in India, priced at Rs 21,999. The flagship killer features a 5.5-inch 1080p display, 2.5GHz Snapdragon 801 quad-core processor, 3GB of RAM, and 64GB internal storage. Also included are 13-megapixel rear camera, 5-megapixel front-facing camera, and a 3,100mAh battery. On the software front, the smartphone runs on the CyanogenMod ROM CM11s with several customized features.

The company however has had to deal with a difficult scenario with Cyanogen inking a deal with Micromax to exclusively license its software to the forthcoming YU series of smartphones. In other words, the move essentially takes the rights from OnePlus to sell CyanogenMod-powered handsets in India. The company has however assured buyers of its commitment and also revealed plans to release its own customized Android build in February next year.

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  • Published Date: December 2, 2014 6:06 PM IST

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