The e-commerce market in India has become massive in the last few years. Though the e-commerce platforms keep offering discounts throughout the year, deals and offers are aggressively pushed during the festival season. And these online festival sales have become quite popular in the country as well. Most of the people have stopped going to the traditional offline stores like in earlier days. Instead they prefer waiting for the festival sales, and make most of the big discounts and offers. Like every year, the likes of Flipkart, Amazon and Snapdeal have started their festival sales. Already, they have started to register an overwhelming response from customers. While Flipkart claims to have sold half a million products in less than an hour of the opening on the sale, Snapdeal claims to have received more than 180 orders per second at the time of the launch.
Flipkart has announced that it sold over half a million products within one hour on the first day of the sale. With massive participation from customers from across the country, the sale witnessed the highest number of concurrent users in 5 minutes of going live. This was 10 times more than any given day, making it the highest ever in the history of Flipkart.
Flipkart says that within the electronics and gadget category, it sold more Apple Watches in 10 minutes than the total sale of Apple Watches online and offline in a month. TVs are flying off the shelves too, with a number of large size (40 inch and above) LED TVs sold in 6 hours already higher than the total number of TVs sold during The Big Billion Days 2015. Over 40 percent of customers who shopped for home appliances availed product exchange. Myntra, which Flipkart acquired two years ago, also had a blockbuster sale on day 1, clocking 3 times more revenue in the first hour compared to 2015 edition of Big Billion Days. ALSO READ: Flipkart Big Billion Days Sale Deals: Buy LG, Vu, Micromax LED TVs on discount and lots more
Commenting on the successful sales of Flipkart on Day 1, Kalyan Krishnamurthy, the Head, Category Design Organization at Flipkart said, “What makes it special is that the number of units sold in the first 6 hours of sale surpassed the total units sold in a day during the first day of The Big Billion Days in 2015! It’s a matter of immense delight to see this response from our consumers, inspiring us to make it even more special over the course of next 4 days of this sale.”
On the other hand, Snapdeal has announced that more than 2 million users logged into Snapdeal during the first hour of sale. The e-commerce platform says that the early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items. The sale had a kick start with nearly 700,000 concurrent users flocking to the site within the first 5 minutes. ALSO READ: LeEco Le Max2 with Snapdragon 820 SoC to be available on Flipkart, Amazon India, Snapdeal from October 1 for Rs 17,999
Responding to the early trends, Saurabh Bansal, Vice President, Categories at Snapdeal said, “Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”
According to Snapdeal, the top selling mobile phones in the first 8 hours of the sale were the Samsung J2 Pro and the LeEco Le Max2. In the first 8 hours of the sale, nearly one lakh mobile phones were sold at Snapdeal, translating to nearly 200 phones sold per minute. Sony pen drives also seemed to have caught the buyers’ fantasy with 16GB pen drives selling at Rs 199. Nearly 24,000 pen drives with a collective capacity of nearly 400 TB were snapped up in the first 8 hours of sale.
While the initial figures are encouraging, it remains to be seen whether both the ecommerce platforms can break their last year’s records. During 2015’s festival sales, Flipkart registered a business turnover of over $300 million in gross merchandise volume, which was said to be three times higher than the previous year. Snapdeal on the other hand revealed it had shipped about 6 million orders during its Diwali sales in 2015.