2016 has been a good year for Xiaomi in India so far with its smartphones exceeding expectations in terms of sale. Xiaomi recently announced that it had sold about 23 lakh units of its Redmi Note 3 smartphone within seven months of its launch in the country. It further said that the Redmi Note 3 was sold every seven seconds. Now, the company has announced it has sold over 500,000 handsets during the ongoing festival sales in three days. The company also said that it has sold two smartphones per second in the last three days. Xiaomi sold more than half a million smartphones in October last year. Xiaomi s smartphones are available online through e-commerce platforms like Flipkart, Amazon, Snapdeal and Tata Cliq. Also Read - Xiaomi Mi Mix 4 could launch as a high-end phone with tons of exciting featuresAlso Read - Xiaomi confirms Mi 11 Lite colour variants in India: Here are the options available
The company further reveals that on Amazon, the Redmi Note 3 was the best selling smartphone and on Flipkart, the front runners were the recently launched Redmi 3s and Redmi 3s Prime. Xiaomi s Redmi and Mi smartphones were also among the bestsellers on Snapdeal and on Tata Cliq. The company further said that its other products Mi Band 2 and 10000mAh Mi Power Bank along with Redmi Note 3 were the top selling products within the electronics category of Amazon. Manu Jain, Xiaomi’s head of India operations, said, Last year we sold more than half a million phones in 30 days during the month of October, and this year we were able to achieve a similar number within three days. Based on what we know, no other brand has ever achieved this in India.
E-commerce platforms going to conduct their festival sales till October 6. Already, Flipkart and Snapdeal have hinted at high demand and sales during the period. After a relatively quite 2015, Xiaomi has aggressively pushed its smartphones in India, especially aimed at the budget segment. After the Redmi Note 3, it launched two more budget smartphones, Redmi 3s and Redmi 3s Prime. Besides focusing on e-commerce platforms, Xiaomi is now looking to tap the offline market as well. Last week it launched a smartphone, the Redmi 3s plus, exclusively for the offline market.
Xiaomi now stands as the third largest smartphone brand across 30 cities in India as of August 2016, says an IDC report. While Xiaomi has had a successful year so far, the company is grappling with slowed sales in the home market. In China, its sales dipped to 38 percent in the second quarter of 2016. The report further said that Xiaomi had shipped 10.5 million smartphones in the second quarter which is lower than the 17.1 million smartphones shipped in the same quarter back in 2015. ALSO READ: Redmi 3s Plus, Xiaomi s first offline-only smartphone launched: Price, specifications and features