According to the report, India stands at the bottom when it comes to mobile data usage. Internet.org aims to brings together a global partnership of tech leaders, nonprofits and local communities to connect two thirds of the world that do not have internet access. “Countries like India are indicative of entry-level data use. Based on Cisco’s 2014 VNI Mobile Forecast, India is at the lower-end of global use, in that mobile users average 149 MB per month,” the study said. The report puts entry-level data usage at below 100 MB per month. Assuming the top 20 per cent of users generate 85 per cent of traffic, the bottom 80 per cent average less than 30 MB per month, it added. Also Read - WhatsApp makes clear its privacy policies, says it cannot read your messages
“This data average is reflective of conditions where, 13 per cent of Indian connections are on 3G/4G networks, 47 per cent of network capacity is driven by streaming audio and video and 15.3 per cent of connections are via smartphones,” the study revealed. According Telecom Regulatory Authority of India (Trai), the total broadband subscribers under the mobile device users (phones and dongles) segment stood at 69.99 million at the end of December 2014. While, total mobile subscribers stood at 943.97 million during the same period, Trai data showed. However, mobile data usage charges in India are among the lowest in the world. In India market forces and competition have driven the cost of data to a price point at the bottom quartile of global prices, at USD 2.40 and USD 0.80 (in USD purchasing power parity), for prepaid data plans of 250 MB and 100 MB per month, respectively. Also Read - 'WhatsApp chats are encrypted, not shared with Facebook'
This is affordable by 59 per cent and 94 per cent of the Indian population, respectively,” it added. The report also revealed that lack of awareness and led to people not leverage the full advantages on Internet. “Research in countries including Ghana, South Africa, India, and the US confirmed that lack of awareness, perception of lack of value or utility or lack of ability are the primary reasons why people don’t use the internet,” it added. Overall, the report said, the most recent estimates have predicted that, by end-2014, almost 3 billion people will have connected to internet at some point within the previous year. “Connectivity is concentrated in developed countries and sparse in developing countries, where 78 per cent of the population is online compared to 32, respectively,” it added. Developing countries are home to 94 per cent of global offline population. The US and Germany have connectivity rates as high as 84 per cent, while Ethiopia and Myanmar are connected at rates below 2 per cent, it said.