Oppo yesterday launched its flagship smartphone, the Find 7 and Find 7a, in India. Priced at Rs 37,990 and staking the claim to being the first smartphone with a 2K display, the Find 7 offers top-of-the-line specifications at a much lower price than most flagship smartphones from tier one vendors. Oppo has the same business model as what we have seen from Gionee, which too undercuts tier one brands but doesn’t compromise on hardware quality. I spent some time with the Find 7 and here are my first impressions. Also Read - OnePlus phones in future will continue to run OxygenOS despite merger with Oppo: ReportAlso Read - OnePlus - Oppo integration: What this partnership means for smartphone users?
One thing I must commend about Oppo products is they have put in a lot of effort in ensuring that its smartphones look premium. I liked the design of the N1, which was launched earlier in India and the Find 7 doesn’t disappoint either. Unlike some brands whose flagship smartphones also end up with cheap plastics, the Find 7 not only looks premium but feels solid to hold too. I liked what Oppo calls “Skyline” notification, which is essentially a thin strip of blue LED, which lights up whenever there is a notification.
Even on the specifications front, the Oppo Find 7 impresses. It is the first smartphone with a 5.5-inch 2K display with Gorilla Glass 3 protection, though LG soon follow with the G3. The 2K display results in a pixel density of more than 500ppi and the display is sharp with good viewing angles. Having said that, I couldn’t differentiate it from the 1080p display on the Find 7a. The extra pixels per inch don’t really have any significant impact because the human eye cannot differentiate after a certain pixel density the sweet spot being around 300ppi.
Other Oppo Find 7 specs include Qualcomm’s Snapdragon 801 quad-core processor clocked at 2.5GHz, 3GB of RAM and 32GB of internal storage, which can be further expanded by 128GB using a microSD card slot. About 23GB of the internal storage is available to users. Both the Find 7 and Find 7a are also compatible with Indian 4G LTE networks, which is again something that not many smartphones can claim at the moment.
The Oppo Find 7 also has a 13-megapixel rear and 5-megapixel front-facing camera, both with f/2.0 aperture. Oppo has also added an Ultra HD mode that lets users click 50-megapixel photographs. In this mode the camera takes 10 consecutive shots to have uniform focus and metering, which Oppo says would let users zoom in without any significant loss in photo quality. I will reserve our verdict on the camera for our review.
However, one major stumbling block for me is Oppo’s Color UI it puts on top of Android. Just like Gionee’s Amigo UI, this one too adds a lot of bloatware and features that users don’t generally end up using. The deep tweaks ensure that Oppo won’t be able to push out Android updates fast enough. The Find 7, for instance, runs on what Oppo claims to be Android 4.3 but the deep tweaks ensure that there is no way to find out the Android version but to accept the company’s word. Oppo does not have a timeline for when it would roll out Android KitKat update for the phone either.
Another question that needs to be answered is whether buyers are willing to spend Rs 37,990 on a new brand like Oppo. While the company has launched a handful of products across price segments, they have not exactly set the market on fire. Purely from the hardware perspective, the Find 7 is in a league of its own. It is also priced aggressively if one considers the specs it offers but it remains to be seen whether buyers invest in the brand.