comscore Oppo is the leading smartphone brand in the Asian market: Counterpoint Research | BGR India

Oppo is the leading smartphone brand in the Asian market: Counterpoint Research

Oppo is ahead of Vivo, Xiaomi, Samsung and Huawei with a market share of 15 percent in the Asian market.

  • Published: January 2, 2018 8:34 PM IST
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Oppo, the Chinese smartphone maker known for selfie-centric devices has topped in the Asian market. With a market share of 15 percent, Oppo is ahead of other smartphone makers including Vivo, Xiaomi, Samsung and Huawei.

In Asia, Oppo is followed by Vivo with a market share of 13 percent while Xiaomi and Samsung were tied in third with a share of 12 percent. Huawei, the leading smartphone maker in China followed these smartphone makers with a market share of 11 percent. Oppo, Vivo and Xiaomi are primarily helped by their strong sales in India and Counterpoint had confirmed that Samsung and Xiaomi combined have 45 percent share in the country.

“India, in the Asian subcontinent is a priority market for us and we believe that we have been able to fulfil the demands of our esteemed consumers here. it is a real moment of pride for OPPO to be a part of the top 3 brands, when it comes to market shipments. We as a brand will continue to focus on understanding the consumer needs, offer them products that meet their demands, well in time,” said Sky Li, OPPO Global VP and President of OPPO India.

According to Counterpoint Research, Oppo also captured 8 percent global market share in terms of smartphone shipments. Samsung leads the global market with a share of 21 percent share. The South Korean smartphone maker was followed by Apple with a share of 12 percent while Huawei is right on its heels with a share of 10 percent. Counterpoint Research says one in every three mobile handset shipped globally in 2017 were from a Chinese brand.

While most smartphone makers focused on online retail channels, Oppo expanded its presence in the offline retail segment from the very first day of its entry into the Indian smartphone market. The company says it has been further expanding its point of sales and after sales services to give consumers a better and customized experience.

The growth in sales has also been helped by strong advertisements across segments like Bollywood, Cricket and Entertainments and reports said that Oppo Mobiles India saw 750 percent growth in sales during last fiscal. The company has also received green nod to set up a manufacturing unit in Noida under government’s ‘Make In India’ initiative.

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  • Published Date: January 2, 2018 8:34 PM IST