Oppo became the leader in the smartphone market in China with 23 percent market share, followed by Huawei with 17.4 percent and Vivo with 12 percent, a media report released in July said. This led to Oppo s market share crossing both Apple and Samsung combined in China. Apple s share in China had shrunk to 2014 levels at nine percent and Xiaomi was at a three-year low with 6.8 percent. More good news for Oppo, as the Chinese smartphone maker has now overtaken Apple for the first time to become the number two brand in India by sales value, and is behind Samsung in August 2016.. Oppo has also clocked in a growth of 16 percent in comparison to the previous month, Germany-based market research firm GFK said. Also Read - Apple Watch SE GPS for Rs 24,900 until tonight: How to quickly avail this dealAlso Read - iPhone 13 series leak roundup: From 25W charger to autofocus ultra-wide camera and more
“India is a priority market for us and we have caught the trend that users like taking photos and selfies by phones. Therefore, we will continue investing in photography technology, design and offering the best consumer experience,” said Sky Li, OPPO Global Vice President and President of OPPO India in a statement. Back in 2014, Oppo was responsible for less than two percent of the smartphones sold in China. By June 2015, Oppo s share has grown up to 6.1 percent and now in June this year, it went up to a historic high at 22.9 percent.
Oppo had recently launched the “selfie expert” Oppo F1s in August in India. Oppo is also looking to invest Rs 1,000 crore to setup a manufacturing unit in Andhra Pradesh, which is likely to create 25,000 jobs in the state. An Oppo delegation, led by its Vice-President (mobile) Eric, held a meeting with Chief Minister N Chandrababu Naidu in Guiyang on the fourth day of his trip to China and showed interest in setting up a unit in the state with an investment of Rs 1,000 crore, a CMO statement said here.