comscore OPPO teases ‘5x’ smartphone photography technology ahead of MWC 2017
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OPPO teases ‘5x’ smartphone photography technology ahead of MWC 2017

OPPO’s new smartphone photography technology will help users click ‘highly detailed images’.

oppo-5x-photography-teaser

As we inch closer to MWC 2017, we are being treated to last minute leaks and teasers by different companies. OPPO is one of them, which has chosen the last possible minute to hint at what it plans to unveil at the expo. The Chinese company has sent out a teaser about what it calls its 5x Project , which is its new mobile camera technology. Also Read - Oppo F17 Pro Diwali Edition design teased ahead of official India launch

Also Read - Oppo A15 with AI-triple camera launched in India for Rs 10,990

OPPO s press release says that its 5x smartphone photography technology will give users unprecedented ability to capture highly detailed images. While details are pretty much scarce at the moment, it would seem that this new photography technology will be focused on high-resolution image processing. If its recent launches are anything to go by, this technology may also have something to do with clicking detailed selfies. Also Read - Oppo set to launch Smart TVs running Android on October 19

Sky Li, VP, OPPO, MD of International Mobile Business & President of OPPO India was quoted as saying that this technology will change how the world perceives smartphone photography. This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the 5x technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers, Sky said.

OPPO has recently launched products focused on offering good photographic capabilities, especially selfies. Its selfie-focused range in India already include smartphones like the OPPO F1, OPPO F1 Plus and the OPPO F1s. At last year s MWC, the company had also unveiled SmartSensor image stabilization technology. This is not only the industry s first sensor-based image stabilizer, but also among the smallest image stabilizers.

The company had a massive 2016 as it shipped 99.4 million smartphones, which happens to be 133 percent year-over-year growth. It ruled the Chinese market last year, overtaking the likes of Huawei, Vivo, Apple and Xiaomi. As per IDC s data, OPPO controlled 6.8 percent of the global smartphone market in 2016, and had four straight quarters of greater than 100 percent year-on-year growth.

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  • Published Date: February 20, 2017 9:51 AM IST


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