comscore Oppo, Vivo sales revenue elevate BBK Electronics to second position in India: Report | BGR India

Oppo, Vivo sales revenue elevate BBK Electronics to second position in India: Report

The combined India revenue of Oppo and Vivo did not include third brand OnePlus from BBK Electronics.

  • Published: October 22, 2018 11:58 AM IST

Chinese multinational BBK Electronics Corporation, which owns Oppo, Vivo and OnePlus, has become the second largest company to have larger chunk of sales revenue in the Indian market in FY18.

As per the ET report, BBK Electronics’ Oppo and Vivo have filed their India revenue details with the Registrar of Companies (RoC). According to their latest regulatory filings, the combined India revenue of Oppo and Vivo was Rs 23,173 crore in FY18, although OnePlus hasn t declared India revenue yet.

Both Oppo and Vivo from BBK Electronics crossed Rs 10,000-crore sales milestone in India last year. As per RoC filing, the gross revenue for Vivo India surged by 78 percent to Rs 11,179.3 crore, while Oppo Mobiles also gained 49 percent in Indian market by making Rs 11,994.3 crore in sales.

Last year sales of BBK-owned brands devices added up to Rs 14,343 crore in FY17. The company had then become the second-largest maker with Apple and Lenovo closely following behind.

Coming to OnePlus, third smartphone brand by BBK Electronics, the company is yet to file its India revenue details with RoC and analysts believe that it’ll further strengthen BBK’s position in India. Recently, Counterpoint Research had declared OnePlus as the largest smartphone brand in the premium segment overtaking Apple and Samsung. The Counterpoint data was based on April-June quarter.

Not just that, Counterpoint Research s Market Monitor Q2 2018 had categorized OnePlus as top 5 premium Android vendors globally. It noted OnePlus to be the fastest growing brand globally in the $400 (approximately Rs 30,000) to $600 (approximately Rs 44,000) segment.

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In Q2 2018, OnePlus grew faster (7 percent) compared to the overall segment (-1 percent). The premium segment, which comprises of devices above $400 (approximately Rs 30,000) and above, accounts for one-fifth of global smartphone market.

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  • Published Date: October 22, 2018 11:58 AM IST