The 2000s kids may know only of Facebook as the beginning of online social networking, but a little before that existed Orkut, which was a hot trend for about five to six year, with a community of over 300 million people. Sadly, then entered Facebook in 2004, and slowly and steadily it led to Orkut’s ultimate shut down in 2014. However, in a recent attempt to take another hit at social networking, founder Orkut Büyükkökten has launched another social network called Hello, which cashes on people’s passions and obsession.
“As a token of gratitude, I am making a new social network just for you. I’m not so good at goodbyes, so I’m calling it hello. hello is the next generation of orkut,” writes Büyükkökten in a blog post. “hello is the first social network built on loves, not likes. I designed hello to help you connect with people who share your passions. hello connects us all. Think about it: you can say ‘hello’ in any language and people will understand. ‘Hello’ is probably the most widely spoken word in the world after ‘Okay’. Aló, halo, ʾāllo, alô, hallo, alló, hello. Fear and hatred have no place when you make such a simple and friendly gesture to someone else. So come join me, and make some new friends. Say hello, and love your world.”
To sign up on the hello app, like any other social networking site, all you need is an email address. However, to get started, the site demands for you to select five ‘personas’ that interests you from a list it shows, which includes actor, animal lover, anime fan, architect, artist, among others. These personas can later be changed as well. These personas are quite similar to the ‘communities’ on Orkut.
Since the app is essentially aimed at sharing passions and meeting more people who share similar interests, anything that a user posts on their profile, must be categorized under one of the five personas they choose.
The social networking site can be customized in three languages as of now — English, French and Portuguese. Currently, hello is available in the US, Canada, France, UK, Australia, New Zealand, Ireland, and Brazil — both on iOS and Android. However, it is intended to be launched in India, along with Germany and Mexico, sometime this month.