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Panasonic to launch its first smartphone in India on May 16 [update]

Back in April we exclusively reported that Panasonic was planning to re-enter the mobile phone space in India with a launch in May. Back then the company told us that it had not announced anything and was unwilling to share details, but today the company sent out invites for a press event where it will launch its first smartphone on May 16.

While there are no details about the new Panasonic smartphone, our sources have previously indicated that Panasonic is going the ODM route, which means that it will get the devices manufactured by a third party to create a product lineup more suited for the Indian market.

Previously, one of our sources indicated that India will be a test bed for the new business model and if successful Panasonic plans on replicating it in other emerging markets. It s worth noting that the company already sells a range of Android smartphones in the Japanese market, but for India it could launch something different from its offerings in Japan.

Update: It seems like Panasonic is already airing ads related to the smartphone launch. Going by the TVC, the name of the new Android smartphone will be P51 and will be powered by a 1.2GHz quad-core processor and an 5-inch IPS HD display. It will also have a 8-megapixel rear camera.

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  • Published Date: May 13, 2013 7:10 PM IST
  • Updated Date: May 14, 2013 10:56 AM IST

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