comscore Panasonic to launch Sanyo-branded budget smartphones in India next year: Report

Panasonic to launch Sanyo-branded budget smartphones in India next year: Report

Sanyo was acquired by Panasonic in 2010. According to the latest report, Panasonic will sell low-budget smartphones with Sanyo-branding starting next year.


Panasonic, which is already selling a range of mobile devices in the country, is expected to launch a new line of low-budget smartphones under ‘Sanyo’ brand. Panasonic had acquired Sanyo Electric, known for home appliances, audio and video products, among others, way back in 2010. According to a report on Nikkei, smartphones under the Sanyo brand name are expected to sell for $96 to $192 (roughly Rs 6,000 – 12,000). These smartphones will only be available online, similar to Huawei’s strategy with its Honor sub-brand. The Sanyo-branded smartphones will start selling in 2017. The company earlier this year launched a range of Sanyo-branded budget LED TVs in India. Also Read - Micromax to launch new smartphones in India on December 15: Report

Also Read - Gujrat government offering farmers up to Rs 1,500 to buy a smartphone

According to the report, the production of Sanyo-branded smartphones will be outsourced to an external company. This sounds similar to the recent approach adopted by Google to launch smartphones with its own branding but which have been essentially manufactured by an external company. Currently, Panasonic is selling low-priced models for consumers in India which have been designed and manufactured through outsourcing. In India, it has its own plants wherein it assembles phones at ‘semi-knocked down’ level. The company plans to ‘fully’ manufacture phones in India within next two years. BGR India has reached out to Panasonic for a comment about its reported plans to launch Sanyo-branded phones in India. Also Read - Samsung, Panasonic, Tesla and more looking to shift to cheaper battery alternatives

It is worth pointing out here that Sanyo Electric, known to sell large household electrical appliances, still holds recall value in India. Panasonic s effort at re-launching the brand through smartphones hints at the company s aim of expanding its business by further capitalizing on the brand that continues to hold value for consumers in the country. Also, the company aims to target the growing budget smartphone market, especially 4G and VoLTE-enabled devices, in India. A recent Counterpoint Research report revealed a that the demand for smartphones with 4G VoLTE capabilities has almost doubled in Q3, 2016 in light of the recent launch of Reliance Jio services in India. In the July-September quarter, over 14 million VoLTE smartphones were shipped catalyzed by the launch of the affordable network services.

With the affordable network service, users also look for a similarly, if not equally, affordable handset. With the purported Sanyo line of smartphones, Panasonic aims to take on Samsung and Chinese rivals such as Vivo and Oppo which are currently enjoying a lot of success in the country owing to their budget but feature-rich smartphones. While Samsung continued to enjoy its top position in the market, new players like Vivo and Oppo climbed up the ladder to feature in the top five manufacturers. ALSO READ: Reliance Jio launch boosts demand for VoLTE devices in India: Report

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  • Published Date: November 10, 2016 7:11 PM IST

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