Xiaomi s meteoric rise in India has hit a bump of sorts when the Delhi High Court ordered the company to briefly stop importing and selling smartphones in India. The roadblock however will not be affecting Xiaomi s competitive pricing strategy in India, TimesofIndia reports. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42Also Read - Xiaomi might have a new Snapdragon 888 phone up its sleeve, to be Mi 11T
The ban on the company is in conjunction with patent infringement claims by Ericsson. In such cases, a company has to pay royalties, and that is passed on to consumers. But Xiaomi has said that the ongoing patent case will in no way affect the pricing of its devices in India. Also Read - Xiaomi Mi Electric Scooter Pro 2 Mercedes-AMG Petronas F1 Team Edition showcased in India
The company still plans on bringing new products to India and price them aggressively. The company has already hinted that it will be launching the flagship Mi 4 in India early next year, and will also be bringing other devices like the Mi TV among others.
Going forward however there will be one small change as Manu Jain, head of India operations at Xiaomi explains. We will probably need to be a little more cautious,” Jain said. We will need to be more proactive in putting together a risk management or mitigation plan, to ensure that we can try and foresee any potential risk that might be coming well in advance, not only a court case.
Earlier this month, the Delhi High Court passed an injunction banning Xiaomi from importing and selling smartphones in India. The injunction was related to the patent infringement complaints by Ericsson. The former smartphone maker has had similar complaints with other companies including Micromax and Intex.
The Court however later partially lifted the ban and has allowed the Chinese company to sell Qualcomm-powered smartphones in India till January 8. In other words, Xiaomi will be able to sell the entry-level Redmi 1S and the Redmi Note 4G. The former went on sale yesterday, while the latter will go on sale next week on December 30.