The festive season is typically characterized by intense competition among India’s e-commerce companies as they look to lure customers with deep discounts, bundled offers, freebies, and more. No different this year as Paytm Mall, one of the top three online shopping destinations, has earmarked Rs 501 crore for cashbacks and discounts. Paytm Mall expects nearly 5 million visitors during its shopping extravaganza that will last 4-5 days, ET reports. It is worth noting that the figure of ‘501’ is considered auspicious in Indian culture. Also Read - How to book COVID-19 vaccine slot via Paytm App, get Covaxin and Covishield shots with these simple stepsAlso Read - Alert! Paytm cashback scam: Fake Paytm website, it's a trick to steal your money
Paytm‘s super sale begins tomorrow (September 20), and cashbacks would range from 15 percent to 100 percent. Most focus would be directed towards high-growth categories such as mobiles and electronics, large appliances, and fashion. “Paytm Mall has the strongest association with cashback offers, which we’ll leverage this festive season. Moreover, our sale will be live across online and offline and customers will also be able to scan Paytm Mall QR codes and gain access to similar offers,” Amit Sinha, COO, Paytm Mall said in a statement. ALSO READ: Paytm Mall earmarks $35 million to ramp up logistics and delivery: Report Also Read - 5 apps helping people get through the COVID-19 second wave: Twitter, CoWIN, Aarogya Setu
More than 80 percent of Paytm Mall’s partner-merchants including offline and online would be participating in the festive sale titled ‘Mera Cashback’. Interestingly, this coincides with Flipkart‘s popular Big Billion Day Sale that takes place on September 20-24. Paytm recently brought on board nearly 15,000 retailers who sell over 65 million products on its platform. It looks to add more to capture a bigger share of the festive sales. “We will continue onboarding more sellers across the country ahead of the festive season,” Sinha added. ALSO READ: Paytm Mall invests $5 million in new seller inclusion program
Currently, Paytm Mall has about 30,000 sellers after a massive de-listing exercise in July, when it took off 85,000 sellers who failed to meet quality norms on its platform. Now, under a new seller inclusion program, in which the Noida-headquartered firm has invested $5 million, it wants offline shopkeepers to leverage the power of mobile and generate additional sales through an online channel. This is in line with Paytm Mall’s new 020 (offline-to-online) strategy. “India does not need one large e-retailer, it needs millions of e-retailers. We stand in support of these retailers,” Paytm had said in an earlier statement.