Independence Day is just around the corner, and it’s raining discounts already. Paytm Mall, the e-commerce arm of digital payments company Paytm, has kicked things off with the announcement of its ‘Freedom Cashback Sale’. The promotion, which will run till August 15, is offering a lot of exciting cashback offers on purchase of products spread across a variety of categories.
Paytm Mall’s ‘Freedom Cashback Sale’ is touted to be India’s first joint online-offline sale, offering identical discounts on products’ online and retail storefronts. The e-tailer has partnered with over 1000 brands and private labels, and will be spending Rs 100 crore on joint promotional activities and cashback offers for the sale.
As part of the ‘Freedom Cashback Sale,’ Paytm Mall will be running cashback offers across multiple products categories, including smartphones, laptops and other electronics, fashion apparel, as well as home and kitchen appliances. Aiming to build upon the growth (marked by increasing number of repeat orders) experienced in consumer goods, the e-tailer has placed increased emphasis on the category.
During the promotion, Paytm Mall’s smartphone app will highlight ethnic apparel and special fashion-related items from different states of India. The move is aimed at promoting the country’s cottage industries and driving up the revenues of local craftsmen/retailers.
Having a vast catalogue with more than 100 million products, Paytm Mall now hosts over 75,000 partnered brands, private labels, and retail stores on its platform. The e-commerce platform is also working with multiple brands to equip their brick and mortar stores with Paytm’s logistics and digital payment solutions.
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It’s worth mentioning that Flipkart has already announced its ‘The Big Freedom Sale’. The three-day sale will start on August 10 and offer cashbacks, discounts etc. on a wide range of categories.