For online connectivity to really make sense, it is sort of important that integration of apps and platforms take place, that makes user experience smoother. Uber has been on this task for a while now, after integration with Google Search and Google Maps, the cab-hailing service has made ties with Paytm. Yes, this means, that now you can use your Paytm app to book Uber. However, it does not solve much of a purpose.
Now, this isn’t the only service you can book on Paytm, for quite some time now, you could book movie tickets, flights, hotels, among other things from the e-wallet app. But the reason why we see this integration of no good use is, all these things mentioned can actually be booked through the Paytm app, with transactions done right there, it does not further lead you to say BookMyShow’s app when you book a movie. However, in the case of Uber, the Paytm app leads you to the native app of Uber’s. And if you don’t have the app, it insists you to download. So what purpose does it save?
This integration can not be seen beneficial, unless, you are using Paytm, making some sort of transaction, and you suddenly realise that you “Oh boy! I need an Uber”, so you just go to the home page and scroll through the ‘Now book on Paytm’ section and tap on Uber. Which will then take you to the Uber app that you already have on your phone, and then you can begin with your process of booking the cab. Again, I don’t see what this does, other than adding one extra step to the process of booking an Uber.
However, if you really try to make sense of it, there can be one benefit out of this integration. So next to where Uber shows up now on Paytm’s homepage, many listed services are for travel and hiring, like booking trains, flights, hotel and buses, and considering UberHIRE was launched recently, this could be one way to see it. ALSO READ: Uber introduces UberHIRE letting you hire a cab for up to 12 hours; here’s how it works
UberHIRE was launched earlier this week in India, which allows users to book cabs for up to 12 hours. The booking process works the same way, users can just slide over to the the UberHIRE option on the app, feed in their pickup location and request the ride. The minimum fare for UberHIRE ranges between Rs 449 to Rs 649 for 2 hours and up to 30km. After that slab is crossed, riders are be charged Rs 2 per minute and Rs 12 per kilometre. Of course, pricing and cancellation charges vary from city to city. Further, users can hold their Uber ride up to a maximum duration of 12 hours. At the end of the trip, the total fare is calculated based on the distance and duration of the trip.
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