According to the latest report by International Data Corporation (IDC), the PC market in India registered a record growth in the second quarter with an overall PC shipment of 3.53 million units – a quarter-on-quarter increase of about 30.2 percent. However, the report also suggests that India has witnessed a noticeable surge in only a few states. Also Read - Samsung India claims its tablet market share is “more than the combined share of the next 4 brands”
The IDC report on Indian states shows that while the worldwide PC market has been witnessing a fall in shipments and sales, the PC market in India saw a year-on-year growth of 24 percent. However, this is only due to the currently running special projects in states like UP, Rajasthan, and Tamil Nadu that have accounted for close to one third of the total PC market size in the last quarter. In terms of the consumer market, there is only a marginal growth.
The report also suggests that PC sales in the initial part of the quarter were partially affected due to the popularity of gadgets under buy-back scheme and other discounted offers, which had resulted in slow PC sales. The researchers say that factors like state government-led special projects and new academic sessions-based campaigns for students have led to a subsequent surge in the PC market, but it is only momentary.
According to Kiran Kumar, research manager, IDC, “State-led manifesto driven spending on notebooks steered commercial investments in the India PC market in Q2 2013. However, the organic demand for PCs in India outside special projects has weakened, which remains a cause of concern for PC vendors. Further, the Rupee slide derailed enterprise spending, as the investment decisions remained seemingly delayed across most of the verticals.”
As far as vendors are concerned, HP led across all segments in commercial and consumer PC business in India, and accounted for 34.1 percent of market share in the quarter. Dell took the second position with 11 percent of market share in the quarter. The company mainly benefited by its entry-level PCs, efforts in increasing retail visibility, effective channel positioning and marketing campaigns.
Acer follows at third with a market share of 10.4 percent, which is mainly driven by its presence in government and education projects across the country.