I woke up this morning to a full page newspaper ad of Pierce Brosnan posing for a pan masala company. Yes, the Hollywood star, the James Bond, Pierce Brosnan. It took a while to register, I zoomed the newspaper close to my face until it touched my nose, I pulled it back away, tilted my head on both sides, and tried every possible thing to believe that if I am actually seeing Pierce Brosnan advertising for a pan masala brand like it s no one s business! I couldn t believe what I was seeing, so I went on Twitter to see if I was the only one going bonkers about this very desi ad with a very videshi James Bond on it. Turns out, Twitter was in splits seeing the new Pan Bahar brand ambassador. Also Read - Safer Internet Day 2021: Here's how you can ensure your online securityAlso Read - Mobile internet services suspended on Delhi borders till February 2
At present, #PierceBrosnan and #JamesBond are top trends on Twitter, with over 2,000 and 5,500 tweets respectively already been shared under the hashtags. While some people are just simply makes jokes and taking sweep at the brilliant collaboration, some are hilariously proud of India for a gutka company in the country that can afford the Bond. And oh the Bond jokes are just unstoppable. Also Read - Mobile internet suspended in Haryana till 5PM on February 1, 2021
Played James Bond.
Endorses Pan Bahar.
Licensed to kill.
Ramesh Srivats (@rameshsrivats) October 7, 2016
So now before every Bollywood movie ‘Pierce Brosnan’ ad will be played instead of ‘Gutkha Mukesh’
PhD in Bak***** !! (@Atheist_Krishna) October 7, 2016
Born to chew & spit…. James Bond Pierce Brosnan pic.twitter.com/4Bbq3qVpS2
Mitul Thakkar (@MitulThakkar) October 7, 2016
After having pan bahar .. Pierce Brosnan will say “I’m bond …. (Spit out) …. James bond”
crime master gogo (@vipul2777) October 7, 2016
The economy is so bad James Bond is selling paan masala in India.
jairaj singh (@JairajSinghR) October 7, 2016
New James Bond Line goes like this-
Pierce Brosnan : “I like my Pan Masala Shaken not Stirred” pic.twitter.com/5ctkoLlV6l
Rosy (@rose_k01) October 7, 2016
Then, the moment I was beginning to make peace with this newspaper advertisement, someone forwarded me the television commercial of Pan Bahar featuring Brosnan. You have to watch it to believe how funny it is. The ad, created by DDB Mudra, shows him doing very Bond-like stunts, except that this time all the stratagem are performed using one low-tech device, which is a weaponized pan masala tin-pack. The video has been shared by ETBrandEquity on YouTube and already has over 400 views right now.
Sutanu (@sutanu) October 7, 2016
With Bond as their brand ambassador, the company s campaign intelligibly links to a man who is a personification of perfection, and hopes to thus pitch itself as the bond of all pan masalas. Pan Bahar has a history of hiring Bollywood stars. Previously, father-son duo, Feroz Khan and Fardeen Khan and more recently Saif Ali Khan have endorsed the brand. Also, you may not recall, but this is not the first time that the former-Bond man endorsed an Indian brand. Brosnan has earlier showed off his amazing moves for the Indian suiting brand Reid & Taylor as well. ALSO READ: Jio or Jiyo, this Twitter conversation between Sachin and Sehwag will leave you in splits
At a time where tobacco and pan masala have nearly been banned in the country, and have constantly received a lot of flak for health-related issues, Pierce Brosnan endorsing an Indian pan masala brand is bit surprising. Hollywood celebrities endorsing desi brands mostly works well in favor of these companies. Last year, Wolverine of the X-Men, Hugh Jackman also endorsed for the Indian smartphone manufacturer Micromax, and it made quite a stir.