The Apple iPhone X launched in 2017, and represented a big change over previous iPhones in many ways. Some of the big changes were the notch, the AMOLED edge-to-edge screen and the discontinuation of the fingerprint sensor, which was replaced by an accurate and secure face unlock system. The changes came at a price though; the iPhone X is Apple‘s most expensive iPhone ever, and by a large margin.
However, it now seems that the Apple iPhone X hasn’t been quite as successful for Apple as it may have hoped. A report by Digitimes suggests that the inventory of finished chassis and other components that go into the iPhone X are higher than usual, estimated to be about three times as high as in previous years. This could indicate that Apple has estimated sales for the new phone poorly, and its component inventory is piling up as a result of overly-optimistic targets.
The components are manufactured by contract suppliers according to Apple’s demands. The report further suggests that Apple is not concerned by the pile-up of inventory, indicating that a lot of these components could be used in the next iPhone device. As a result, the inventory will be cleared in a few months, if that is indeed the reason.
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Nonetheless, Apple has seen good sales figures since the launch of the new iPhones, with over 52 million devices shipped in the second quarter of 2018. While the iPhone X would account for a good portion of those sales, a lot can be credited on older models as well, including the iPhone 8 and 8 Plus that were launched alongside the iPhone X. The component stockpiling could also be a means to avoid supply issues at the launch of the new phones later this year. Last year, supply issues meant that the iPhone X was made available to buy in November, despite being announced in September and the iPhone 8 and 8 Plus being available from late September onwards.
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