comscore PM Narendra Modi replaces Mahatma Gandhi from Khadi Gram Udyog calendars, draws flak on social media
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PM Narendra Modi replaces Mahatma Gandhi from Khadi Gram Udyog calendars, draws flak on social media

In the latest yearly KVIC calendar and diary cover, Mahatma Gandhi’s picture on the cover has been replaced by Narendra Modi’s, giving rise to strong criticism and protest.

narendra-modi-khadi-pib

Among many other things like demonetization, Yoga day and Swachh Bharat project, Prime Minister Narendra Modi is also popular for his sharp dressing style, frequent foreign visits, and also for the obsession with the camera . Now, the government-owned Khadi Village Industries Commission (KVIC), also known as Khadi Gram Udyog, has issued 2017 calendar and diaries, which feature the picture of the Prime Minister on the cover, replacing the image of Mahatma Gandhi, who encouraged Khadi spun fabric in the first place. Also Read - Safer Internet Day 2021: Here's how you can ensure your online security

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Naturally, the patriots and the Indian public in general, are upset because of this picture shuffle. The iconic image, which also came to be recognized as the symbol of the freedom movement, where Gandhi is seen spinning a charkha weaving khadi, in this new cover has been replaced by Narendra Modi who is seen sitting in the ditto Gandhi pose next to the charkha. Also Read - Mobile internet suspended in Haryana till 5PM on February 1, 2021

 

 

While at the same time, there were some who came out in the Prime Minister’s support.

 

 

So to say, Mahatma Gandhi s charkha picture is not only iconic, but it is symbolic of his philosophy of Swaraj or self reliance, and his idea of simplicity. Naturally, upset over Mahatma Gandhi s picture missing on the calendar of the Khadi and Village Industries Commission, a section of its workers are staging a protest. ALSO READ: Amazon removes Indian flag doormats after angry tweets by Sushma Swaraj

Virtually rendered speechless, employees of KVIC at its Vile Parle headquarters staged a silent, soul-cleansing protest, reported IANS. The employees gathered and prayed before a statue of Gandhi installed in the KVIC hall, and later wearing black bands on their mouths staged the symbolic protest.

KVIC Chairman Vinai Kumar Saxena said this was not unusual and there have been deviations in the past. The entire khadi industry (udyog) is based on Gandhiji s philosophy, ideas and ideals, he is the soul of KVIC, so there is no question of ignoring him, Saxena said. Justifying the move, he added that Modi has been wearing khadi since long, and has popularised it among the masses and even among foreign dignitaries, while developing his own styles around khadi. ALSO READ: Twitter blocks 5 fake accounts named after Delhi s Lieutenant Governor

In fact, he is khadi s biggest brand ambassador, and his vision matches KVIC s, of Make In India by making villages self-sufficient, skill development by generating employment among the rural masses, infuse modern technology for khadi weaving, innovations and marketing. Plus, the PM is a youth icon, said Saxena.

Lead Image credit: Press Information Bureau

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  • Published Date: January 13, 2017 5:10 PM IST
  • Updated Date: January 13, 2017 5:10 PM IST



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