comscore Polaroid OneStep 2 brings back the pure analog experience

Polaroid OneStep 2 brings back the pure analog experience

Cheers to the good ol’ polaroids!

  • Published: September 14, 2017 7:10 PM IST

Celebrating 80 years of Polaroid s heritage, Polaroid Originals is launching the OneStep 2, a $99.99 (Rs 6,400 approximately) instant camera that shoots that shoots re-engineered classic Type-600 Polaroid photos, Mashable reports. The camera is very similar to Instax s Mini range. It lets you relive the good old polaroid photography. Also Read - Vivo announces a new RGBW camera sensor for smartphones; everything we know

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The OneStep 2 is actually the company s second instant camera, after it launched the I-1 last year under the Impossible Project brand. But here s how the OneStep 2 is different from its predecessor. The I-1 fused the analog and digital through a connected app, but it lost the consumer excitement due to its high price tag of $300. Whereas, with the OneStep 2 the company brings back the good old analog experience. Also Read - Best Camera Phones under 25,000 in India

However, just bringing back the old polaroid experience cannot be a reason enough for the company to expect its popularity. And so Polaroid Original made a bunch of improvements to the camera. To begin with, it gives you the instant polaroid picture, but not the washed out colors, that always makes the picture incomplete. With OneStep 2, sharpened things up. Mashable explains saying that the flash on the camera bounces downward so there s less glare when shooting reflective things like people wearing glasses. (Why hasn t anybody thought of that till now?)

It’s also 2017, and there are only a handful things more important than selfies, so the OneStep 2 caters for that as well. It comes with a timer setting of up to 8 seconds, with the ability to focus at a distance of 2-feet. The viewfinder’s also larger for framing shots. Mashable says that the camera lasts through 20-25 packs of film for serious usage and around 10 packs if you shoot on and off during a 60-day period. ALSO READ: Fujifilm Instax Mini 9 Review: Fun with a dash of nostalgia

While Polaroid Original has tried to keep it as traditional as possible, it isn t entirely devoid of new technology. The rechargeable battery is built-in and non-removable, and charges through a MicroUSB cable.

Further, besides the camera, there is also an improvement to its Type-600 film. The earlier versions of the films took up to 40 minutes to fully develop. Its most recent film takes up to 20 minutes. But the new film can develop in as fast as 10-15 minutes, with the first outlines appearing in 1.5 minutes versus 5 minutes on the older film.

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  • Published Date: September 14, 2017 7:10 PM IST

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