comscore Prasar Bharati to launch apps for DD and AIR in next 6 months: Report
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Prasar Bharati to launch apps for DD and AIR in next 6 months: Report

Prasar Bharati is reportedly working on apps for India’s oldest broadcast mediums – Doordarshan and All India Radio. It is planning to introduce mobile applications for DD as well as AIR which

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Prasar Bharati is reportedly working on apps for India’s oldest broadcast mediums – Doordarshan and All India Radio. It is planning to introduce mobile applications for DD as well as AIR which will offer news and entertainment on the apps, according to a report on Times of India. Not just this, it is believed that the users of the apps will also be able to access content like rare archival material on their mobiles, laptops and tablets. Also Read - Amazon Echo smart speakers to have All India Radio services soon

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For this, the public broadcaster is believed to restructure its finances by selling off excess land it has acquired . It is suggested that the archival material could be introduced via a subscription model, as it would require digitization of the whole content, to make it feasible for uploads on the apps. In terms of revenue models, the organization is hoping that the digital media would generate 25-30 percent of its ad revenues. The company is eyeing for the revenues to go up to Rs 200 crore.

The YouTube channels and Twitter accounts for both DD and AIR are reportedly getting good traction with a growing following. DD News, for instance, already has 32,000 followers on Twitter for now and gets 700 views per day on Youtube for its 1,700 videos uploaded till date. The radio service, AIR, also has a decent number of followers on Twitter, and updates its 24,000 Twitter users.

The report has quoted a source saying that, “The apps for news service will be a priority. Prasar Bharati has an unenviable credible network through the length and breadth of the country that will be put to use. It has the potential of creating its own niche amid the private news broadcasters.”

Though there has nothing been revealed on the platform front, these applications are believed to be launched in the next six months.

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  • Published Date: June 21, 2013 3:24 PM IST
  • Updated Date: June 21, 2013 5:15 PM IST



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