Apple s new AirPods have been under scrutiny ever since their launch. It has not only grasped the full attention of internet memes but has also got the analysts and critics talking about it. Retailers have reported a surge in Apple’s newly launched wireless headphones, AirPods sales, but the market has been dogged by concerns about the sound quality, price and durability of product. Analysts said that Apple has taken a “misstep” with the AirPods while some critics call it “user-hostile” and wasteful. On Wednesday, Apple launched its new iPhone 7 and iPhone 7 Plus and with it ended the 3.5mm audio jack. This meant that iPhone 7 users must buy wireless headphones or use an adaptor to connect wired headphones to the battery port. The company will sell the AirPods for $159, or Rs 15,400 in India. Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to downloadAlso Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
Analysts said that Apple is facing a battle to convince consumers to switch to wireless headphones after controversially scrapping the headphone jack on the new iPhone 7, a media report said. The loss of the headphone jack is likely to divide opinion. The pricey AirPod earphones are part style statement, part practicality but Apple just did not seem to land a persuasive justification for the bold move. The headphone adaptor helps bridge the gap, but suggests a lack of commitment to something touted as a courageous step, Ernest Doku, telecoms expert at price comparison service uSwitch, was quoted as saying.
The removal of the headphone jack is, in our view, not much of an issue. The adaptor may make connecting traditional headphones fiddlier but for most consumers this will not be a significant barrier to purchase, Neil Saunders, chief executive of retail consultancy Conlumino, added.
The decision to scrap the traditional headphone socket has also prompted anger on social media and among analysts. More than 300,000 people have signed an online petition criticizing Apple for scrapping the headphone jack, claiming it will create “mountains of electronic waste” as people throw out their old headphones. ALSO READ: Apple AirPods wireless headsets priced at Rs 15,400, to go on sale in late October in India