comscore PSY receives Diamond Play Award for reaching 10 million subscribers on YouTube
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PSY receives Diamond Play Award for reaching 10 million subscribers on YouTube

PSY still holds the most number of views on YouTube for his music video 'Gangnam Style'.

Psy receives Diamond Play Award for reaching 10 million subscribers on YouTube

K-Pop star PSY has been awarded the Diamond Play Button for his YouTube channel officialpsy reaching 10 million subscribers. The Diamond Play Button is a part of YouTube Creator Rewards which recognizes the most popular channels. Park Ja-sang known by his stage name PSY rose to fame with his hit single Gangnam Style which won global recognition and also holds the title for the most viewed YouTube video till date with over 2 billion views. Also Read - Global metaverse market to reach $28 bn by 2028 with the help of gaming

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YouTube Creator Awards has three levels of awarding channels for reaching milestones in subscribers. The first award is the Silver Play Button which is awarded to a YouTube channel for reaching 100,000 subscribers. Next is the Gold Play Button awarded to YouTube channels reaching the milestone of 1 million subscribers. And lastly, the Diamond Play Button is awarded to YouTube channels with 10 million subscribers. While the Silver Play Button and Gold Play Button are presented in a plaque, the Diamond Play Button is made of silver plated metal taking the shape of the YouTube logo. There is a large piece of crystal placed in the middle as the play button.

On receiving the Diamond Play Button, PSY uploaded a video on YouTube sharing his thoughts. PSY holds the silver plated award which has his official account name engraved below and thanks YouTube for giving him the platform to expand his music to international countries. PSY is also considered as one of the first individual artists by YouTube to have this many subscribers.

PSY also thanks his 10 million subscribers for following his channel on YouTube and promises to upload more content in the near future. PSY unveiled his new album 4×2=8 on May 10 and also released music videos for two tracks on the same day. I LUV IT currently has over 34 million views on YouTube, and New Face has garnered over 36 million views. ALSO READ: YouTube says it s incapable of counting PSY s Gangnam Style views any further

YouTube is one sole platform for region specific content reaching out to the global audience. Especially for a genre like K-Pop which is currently gaining huge popularity overseas, YouTube acts as the bridge between the artists and the global audience. K-Pop artists themselves rely heavily on YouTube as it occupies a big role in their social media presence. ALSO READ: YouTuber turned a microwave into a working video game console

Speaking about milestones in YouTube, the annoyingly famous PewDiePie who has the most number of subscribers had received a Ruby Play Button on reaching 50 million subscribers. Although not listed in the YouTube Creators Award, PewDiePie received this award which was shaped in the logo of his official channel, a Bro Fist . A first in the history of YouTube, it isn t known how YouTube plans to awards channels on reaching milestones above the 10 million mark. ALSO READ: YouTube alters monetization policy, creators can monetize content only after 10k views

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  • Published Date: May 30, 2017 4:47 PM IST



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