Pulitzer winning photojournalist uses Volvo XC60’s rear camera to shoot stunning photographs

Barbara Davidson clicked these photographs for Volvo’s safety campaign.


With the advent of social media, photography is getting innovative with each passing day. Some devise new techniques, some use fancy DSLRs but no one would have imagined that you could also click exquisite stills through a car’s rear parking camera, which is considered to be very basic most of the time.

volvo-xc60-stock-imageThis is what Pulitzer-winning photojournalist Barbara Davidson has done with the help of Volvo XC60’s rear camera. She was asked by Volvo to capture stills of the streets of Copenhagen, and the results have an uncanny resemblance to the artistic pictures that were earlier captured by Henri Cartier-Bresson, the pioneering French photographer.

But Barbara’s images have a dash of 21st century as they show the guidelines, borders and distance from obstacles that the safety system in XC60s draws to help the drivers maintain a safe distance from the surroundings. For this, Volvo engineers had to hack the SUV’s computer to let Davidson see the video feed in real time. After that, she had to direct the driver to drive according to the frame that she had in mind. She later took the stills from the video, and gave them a finishing touch. Barbara had to put in her expertise, which she had gathered throughout her career which is adorned by three Pulitzer and an Emmy awards.

The final collection of 30 images was showcased at the Canvas Art Gallery in Shoreditch, London this week. After concluding this, Volvo is set to show off these pictures at various locations that they are going to chart on throughout the year 2017.

The reason Volvo and Davidson collaborated has a very personal touch to it. Davidson survived an accident while driving a Volvo. The whole exercise also puts out Volvo’s vision that nobody should be seriously injured or killed in a new Volvo car by the year 2020. ALSO READ: Volvo to go all electric by the year 2019

  • Published Date: July 7, 2017 1:19 PM IST