comscore Punit Soni talks about the future of e-commerce in India and why Flipkart is betting the farm on mobile
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Punit Soni talks about the future of e-commerce in India and why Flipkart is betting the farm on mobile

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Saying Flipkart is growing at a tremendous scale would be an understatement of sorts, and recently the e-commerce raised $700 million at a valuation of $15 billion. Speaking at MobileBeat 2015, Flipkart s recently appointed chief product officer, Punit Soni gave a glimpse at Flipkart s growing obsession with mobile, and what is the future of e-commerce in India. Also Read - Flipkart Big Saving Days sale begins for Plus members: Check top 5 deals on smartphones

Also Read - iPhone SE 2020 with Rs 10,901 discount during Flipkart Big Saving Days sale: Check the deal

Mobile plays a big part in the total transactions on Flipkart, and it is continuing on its growth path. To put into perspective the scale of growth, Soni said that Flipkart sees 70 percent of its transactions coming from mobile devices, up from 15-20 percent last July. Also Read - Flipkart Big Saving Days sale dates, top mobile deals announced: Check details here

Soni cites another example of Flipkart s Big Billion Day sale on Diwali last year. He says how the demand far outstripped what the company had predicted, and it broke all kinds of sale records. But now, Flipkart conducts such sales every quarter solely on the mobile, yet the demand is on par with the Big Billion Day.

But what is encouraging for Flipkart is that nearly 150 million people are using smartphones in a country with a population of over a billion. With the kind of potential growth, it is little wonder that the e-commerce giant is betting big on mobile.

Going forward, Flipkart wants to build a platform that will help other companies build on it. It also wants to reinvent mobile shopping in India. From being an isolated procedure where a person sits in front of a computer and buy stuff, Flipkart wants to try and make it more personal, as well as social.

In the near future, Flipkart also wants its mobile app to try and figure out the users needs and suggest stuff to buy accordingly. Recently it took a step in this direction by introducing an Image Search feature on its mobile apps that lets users search for similar products simply uploading an image.

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  • Published Date: July 30, 2015 11:49 AM IST



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