comscore Qualcomm acquires Switzerland-based kooaba to boost its Vuforia augmented reality platform
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Qualcomm acquires Switzerland-based kooaba to boost its Vuforia augmented reality platform

In what is clearly a move to expand its augmented reality platform Vuforia, Qualcomm has acquired Swiss image recognition expert kooaba. The latter announced the acquisition on its website, though

qualcomm-acquires-kooaba

Also Read - MediaTek dominates the sub-Rs 30,000 smartphone space in 2021, where is Qualcomm?

In what is clearly a move to expand its augmented reality platform Vuforia, Qualcomm has acquired Swiss image recognition expert kooaba. The latter announced the acquisition on its website, though neither of the companies revealed how much the deal is worth. Also Read - Qualcomm launches a powerful Asus smartphone with price of more than 1 lakh

kooaba, founded in 2007, is an expert in image recognition on mobile devices and in a lot of ways is similar to what Qualcomm’s Vuforia platform aims to do. The goal certainly is to combine kooaba’s image recognition technology and Qualcomm’s cloud database to boost the Vuforia platform. This will allow applications based on Vuforia to recognize popular objects without any visual props or prompts. Also Read - Top tech news of week: Battlegrounds Mobile India launched, iOS 15 public beta released, more

In a post announcing the acquisition, company co-founder Till Quack said, “Herbert Bay and I founded kooaba in 2007 with the vision that image recognition on mobile devices will make the world around us interactive. The kooaba team is now excited to be working on the future of visual recognition and augmented reality with our new colleagues from the Vuforia team.”

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  • Published Date: January 14, 2014 3:49 PM IST



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