In what is clearly a move to expand its augmented reality platform Vuforia, Qualcomm has acquired Swiss image recognition expert kooaba. The latter announced the acquisition on its website, though neither of the companies revealed how much the deal is worth.
kooaba, founded in 2007, is an expert in image recognition on mobile devices and in a lot of ways is similar to what Qualcomm’s Vuforia platform aims to do. The goal certainly is to combine kooaba’s image recognition technology and Qualcomm’s cloud database to boost the Vuforia platform. This will allow applications based on Vuforia to recognize popular objects without any visual props or prompts.
In a post announcing the acquisition, company co-founder Till Quack said, “Herbert Bay and I founded kooaba in 2007 with the vision that image recognition on mobile devices will make the world around us interactive. The kooaba team is now excited to be working on the future of visual recognition and augmented reality with our new colleagues from the Vuforia team.”