comscore Qualcomm looking at sub-Rs 5k BREW MP smartphones
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Qualcomm looking at sub-Rs 5k BREW MP smartphones

The world's eyes might be fixated at the cute li'l "Green Guy," there is one company that is looking at making smarter phones of a different kind. Qualcomm, whose technology powers almost 60 per c

Also Read - Qualcomm launches 8cx Gen 3 chipsets built on Apple M1 Pro-like 5nm architecture

The world’s eyes might be fixated at the cute li’l “Green Guy,” there is one company that is looking at making smarter phones of a different kind. Qualcomm, whose technology powers almost 60 per cent of all Android phones and every single Windows Phone 7 smartphone out there, is looking at bringing smartphones running on its proprietary OS at unheard of price points. The world’s largest mobile chipset vendor is aiming to launch a smartphone running on its BREW MP OS at sub-Rs 5,000 in India within the first half of this year! Also Read - Qualcomm launches Snapdragon G3x Gen 1 platform for gaming on the go: Check details

Qualcomm and HTC had partnered last year to launch the HTC Smart, the first BREW MP smartphone. During my conversations with HTC’s Peter Chou at the launch, it was evident that the project was very close to his heart and that he envisioned it as the smartphone for the masses. But that was not to be. Certainly not with the Rs 9,990 tag that the phone carrier – something that did not seem to go down well with Qualcomm execs.This time, however, Qualcomm has its eyes set on the ball – it will ensure that the phone/phones are priced well below the cheapest Android smartphone available in the market. It is about time for feature phones to take a bow and leave with whatever little dignity that is left. Also Read - Snapdragon 8 Gen 1 confirmed for OnePlus 10 series phones, launch expected early next year

More than the devices themselves, I’d be interested to see Qualcomm’s handset partner/partners for this project. I’d bet my chips on some of the local Indian handset vendors – the likes of Micromax, Olive and Spice – which are also big MediaTek partners. For the record, MediaTek claims to be the second largest mobile chipset vendor after Qualcomm and its platform powers almost all of the phones sold by homegrown brands.

While Qualcomm’s SnapDragon processors might be behind most super phones out there, BREW MP could be a big opportunity to enter the high volume, low-end cellphone segment, which is currently dominated by touchscreen equipped feature phones.

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It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment. It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment. It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment. It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment.

21:29 PM IST 2 Sep

It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment.

21:20 PM IST 2 Sep

ONe more now to check

18:10 PM IST 2 Sep

It is not only Qualcomm that is looking at wearables. Intel has also been aggressively working on its own wearable tech. The company had showcased a smartwatch prototype at the CES early this year, indicating its interest in the wearable segment. It had recently acquired smartwatch maker Basis for $100 million, and is expected to use the latter’s resources to work on developing Intel’s own chipsets for wearable devices. Also, knowing that the company was left behind in the smartphones segment to the market players like Qualcomm and MediaTek, which developed chipsets on rival ARM architecture, Intel does not want to lose its market in the wearable segment.

17:35 PM IST 2 Sep

With more players exploring their wearable strategy, there are not many vendors to provide chipsets to these companies that can take into consideration the space and power limitations of smartwatches.

17:35 PM IST 2 Sep

Qualcomm had forayed into the smartwatch segment with the launch of its Toq watch late last year and now the chipset maker is now all set to introduce its chipsets for smartwatches. Eddie Chang, Qualcomm’s CDMA Technologies Taiwan president has reportedly said that they are working on a smartwatch chipset of their own, and will launch it later in the year, Gforgames noted.

17:34 PM IST 2 Sep

Qualcomm reportedly working on chipset for smartwatches, to launch it later this year

17:22 PM IST 2 Sep

Tech giant Qualcomm, along with Sesame Workshop India (SWI) and South Delhi Municipal Corporation (SDMC), yesterday demonstrated usage of affordable smart devices to deliver quality educational content.

17:21 PM IST 2 Sep

Qualcomm, Sesame partner for education using affordable smart devices

01:24 AM IST 2 Sep

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  • Published Date: February 28, 2011 5:34 PM IST
  • Updated Date: September 2, 2014 4:49 PM IST



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