RCom today announced new 3G data plans starting from Rs 123 for 1GB, thus slashing its 3G tariffs by over 50 percent and offering 3G data at 2G prices. With these plans the carrier does not only expect to get more subscribers hop on to their 3G network but also create subscriber churn from other carriers. For subscribers porting from other networks, RCom is offering 1GB of free 3G for two months.
The plans start from Rs 123 for 1GB, Rs 246 for 2GB and Rs 492 for 4GB of 3G data. RCom will auto-upgrade existing subscribers to the new plans. From tomorrow, it will offer both 3G and 2G data plans at the same price and even 2G subscribers will be automatically updated to 3G plans.
RCom had 7.2 million 3G users at the end of last quarter. The carrier claims to have 14 percent of smartphone users in the country and expects to have 40 percent share by 2015.
With RCom slashing its 3G tariffs by 50 percent, it remains to be seen whether other carriers follow suit.