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Realme aims to replicate its India success with entry to Pakistan

Realme has been a disruptive smartphone brand of 2018 and has been expanding at a rapid pace.

  • Published: December 14, 2018 11:42 AM IST
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Realme has emerged as the biggest disruptor of the smartphone industry this year. The former subsidiary of Chinese smartphone maker Oppo began its journey as an affordable smartphone maker by launching the Realme 1 in India early this year.

In the past six months of its operations, the company has launched a total of five devices and claims to have sold more than 3 million models in the country. Now, the company is planning to expand its footsteps beyond India and into other Asia Pacific markets. As part of that strategy, Realme will soon begin operations in Pakistan. This will be the seventh major market for Realme, which already operates in India, Vietnam, Malaysia, Indonesia, Thailand and Philippines.

The news confirming its entry into Pakistan was announced by the official Facebook page of its division there. Realme, like Xiaomi, has followed an unique approach to be successful. Rather than launching new products, it is trying to build a brand following and create a loyal user base.

The company has launched five products so far – the Realme 1, Realme 2, Realme 2 Pro, Realme C1 and Realme U1. All the five products have been unique in their own respect and have paired some of Oppo’s technologies found on premium devices into the budget segment.

With Realme 1, the company became the brand to offer a smartphone that did not hinge on generic design in the sub-Rs 10,000 segment. Realme U1, the last launch from the company this year, was the first smartphoen to use MediaTek Helio P70 chipset. Realme has also launched smartphone with Snapdragon 660 SoC and a teardrop style notch, usually reserved for more premium smartphones.

Watch: Realme U1 First Look

There is no clarity on when Realme will actually start selling its smartphones in Pakistan. The company has not confirmed which models it plans to sell there but the official confirmation shows that the company is here to expand and become a bigger threat to its rivals soon.

  • Published Date: December 14, 2018 11:42 AM IST

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