comscore Realme likely to break away from Oppo to become independent

Realme likely to break away from Oppo to become an independent brand; company responds

Post spin-off from Oppo, Realme is likely to build its own ecosystem and production lines.

  • Updated: November 29, 2019 3:43 PM IST

Update: Realme has issued an official statement in response to the news of breaking away with Oppo. “We wanted to clarify that realme Mobile Telecommunications Private Limited is already an independent brand and legal entity. realme was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth, the statement reads.” Also Read - Android 10 update: These Xiaomi, Realme, Samsung, Nokia phones will soon get the latest OS

In May 2018, Realme made its debut as a sub-brand of Oppo. In a little over a year, the company has managed to surpass 10 million shipments, and now ranks as the 7th largest smartphone maker in the world. Recently, it was also named as the fastest growing brand by Counterpoint research. Now, Realme CCO has hinted that the company may spin-off from Oppo to become completely independent. Also Read - Realme 5s Review: A budget alternative to the Redmi Note 8

While Realme operates independently from the parent company, it still shares resources with Oppo. Though it has its own marketing departments and R&D. Chung Hsiang-wei, CCO at Realme Taiwan (via GSMArena), said that the company is looking to “build up its own ecosystem and production lines.” However, the spin-off would rely on the company’s growing business. Also Read - Realme XT 730G India launch in December 2019: All you need to know

Realme and Oppo not direct competitors

If you take a look at Oppo and Realme smartphones, you can see the similarities in design and hardware. The price points is also nearly the same. And while this is true with the mid-range devices, Oppo is transitioning into the premium segment with Reno-series smartphones.

To enter the wearables market next

Chung further talked about the future plans of the company. It already sells Bluetooth headphones and power banks, and it now aims to release truly-wireless earbuds. The launch is likely to take place in December. He also revealed one interesting tidbit saying that 60 percent of Oppo owners are female, whereas in the case of Realme, it is males.

The company has also teased X50 smartphone launch, which could be its first 5G smartphone. It should be unveiled in a couple of weeks. Realme is also expected to launch Qualcomm Snapdragon SoC powered 5G smartphones at MWC 2020. Meanwhile, the XT 730G smartphone is set to launch in India sometime in December.

Features Realme XT
Price 15999
Chipset Qualcomm Snapdragon 712 SoC
OS Android 9 Pie
Display 6.4-inch FHD+
Internal Memory 6GB RAM with 64GB storage
Rear Camera Quad – 64MP + 8MP + 2MP + 2MP
Front Camera 16MP
Battery 4,000mAh
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  • Published Date: November 29, 2019 10:15 AM IST
  • Updated Date: November 29, 2019 3:43 PM IST

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