With the difference in value between Rupee and Dollar steadily increasing, smartphone makers are feeling the brunt. One such company is Realme, which is set to increase the prices of its smartphones post Diwali. Realme India CEO, Madhav Sheth, hinted about the price hike on Twitter.
Sheth’s tweet reads, “The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings. We are trying to figure out a solution post Diwali.”
Recently, Xiaomi also increased the prices of select smartphones and televisions in India after Rupee value depreciation in global market. A dollar value is around Rs 73 in India, and it has recently touched a record low of Rs 74.22 per dollar.
As of now, there is no further information available on the increase in Realme prices. Sheth’s another tweet about the Realme phones price increase also notes that they will. try to “bring the same Power and Style to you at best prices.”
Traffic is increasing, pollution is increasing and so are the global prices against the rupee. It's going to be long working days this diwali for us as we try our best to bring the same Power and Style to you at best prices. Hope diwali brings cheer to the rupee 😀😀
— Madhav Sheth (@MadhavSheth1) November 2, 2018
Realme, which started as an online-only company under Oppo’s umbrella, is now operating as a separate entity and in offline retail as well. Apart from official online store, Amazon India and Flipkart, Realme smartphones are now available offline with Reliance Digital and My Jio stores.
In the first phase of the partnership, Realme has started selling Realme 2, Realme 2 Pro, and Realme C1 in more than 130 cities across 600 Reliance Digital and My Jio stores. Furthermore, Realme will be expanding its footprints to top 10 cities starting next year, January 2019.
Watch Video: How Realme phones are made (Noida Factory Visit)
Realme claims to have sold more than 2 million units of Realme smartphones during the Big Billion Days and Festive Dhamaka Sale on Flipkart. The Realme 2 has been company’s best smartphone till date. It sold 1 million devices in just 40 days of the launch.