Online discussion forum Reddit has just rolled out native videos platform on both desktop and mobile. The company had been testing the feature in select communities for a while now. Announcing the launch on its official blog, Reddit said: “With native video, we ve streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. No third-party uploads, new tabs, or back arrows necessary.” Also Read - Your Facebook, Twitter, Instagram account can get deleted if you do thisAlso Read - No, Facebook, WhatsApp, Twitter and Instagram will not stop working in India (Not right now)
Until now, Reddit would allow users to upload videos from other platforms like YouTube, Vimeo, Daily Motion and so on. Earlier this year, it also enabled native video ads in a bid to monetize the platform. The $1.8 billion company raised $200 million recently and promised to revamp its years-old website as well as incorporate newer features to keep over 100,000 communities more engaged and interested. Videos and GIFs account for most of the content shared on Reddit. However, users had to go through a “time-consuming, circuitous process to post videos” using third-party hosting platforms, copying URLs, and sharing them as link posts. ALSO READ: Reddit raises $200 million in biggest funding round; to redesign old website Also Read - Reddit Talk the Clubhouse-like audio product launched for subreddit community
Reddit reckons that this roundabout process inhibited many users from uploading videos. And there was no option to share pre-recorded video that belonged to users themselves. Now, with native uploads, users can share their own videos with their subreddits. On the mobile app, users can even trim their videos and GIFs before upload. This is a push for user-generated content which is pretty much the bread and butter of social networks today. And Reddit, despite its smaller user base compared to other networks, can boast of a highly-active community. ALSO READ: Reddit CEO Steve Huffman admits changing posts made by Donald Trump fans
Reddit, despite its popularity, is yet to turn a profit in over a decade of its existence. Video is one of its bets to become a vibrant content destination as opposed to just a third-party sharing site. Last year, Reddit had ended its partnership with image-sharing site Imgur to boost native photo uploads. While the current site looks haphazard with multiple media and text, a redesign is on the cards. More updates are on the way too. “We will continue to evolve Reddit video as we collect additional feedback from our users, so you can expect more updates in the coming months,” it announced.