Xiaomi recently made its debut in the first non-Asian country, as it launched the Redmi 2 in Brazil. The company, which already has a huge fan following in the Asian countries, was in for a huge surprise at the launch. Also Read - RedmiBook Pro, RedmiBook e-Learning Edition launch in India, start at Rs 41,999Also Read - Massive Rs 2,000 flat discount on Xiaomi Mi 11X: Check the mouth-watering deal on Amazon
According to Forbes, Xiaomi underestimated the number of people who would turn up for the event. The company initially expected around 900 to turn up, and booked a small theater in Sao Paulo. But to their surprise a whopping 8,000 applied to attend the event. Eight thousand was an order of magnitude higher than what we expected, Xiaomi VP Hugo Barra told the publication. Also Read - Xiaomi RedmiBook laptops launching later today: Livestream details, expected prices, etc
While Xiaomi didn t accept all the applications, around 1,500 people turned up for the event nonetheless, much more than the theater s capacity. Some brought their kids and wives and husbands, Barra said.
So as to not disappoint the gathered fans, Barra took the decision to host two launch events for the Redmi 2 on the same day. Both the events were at a gap of three hours of each other.
The celebrity-esque reception is not new for the Chinese company, and a lot also comes down to the fact that Barra hails from Brazil. Earlier this year at the Mi 4i launch in India, the company saw a similar crazy reception with its fans waiting outside for hours in Delhi s infamous heat. The reception to the launch of the phone too reached frenzied levels.
The $45 billion startup has been setting standards in the industry by doing business in a way that is very different from traditional smartphone vendors. The success of its online-only sale model has seen others replicate it. It currently reigns supreme in China and is counted among the top-five smartphone companies in the world.
Last week, Xiaomi announced that it had sold 34.7 million smartphones in the first six months of this year. While impressive, it is far from the 100 million target set by CEO Lei Jun. Going forward, the company also plans on expanding to new markets including Turkey, Mexico, Russia as well as more countries in Asia.